Red Bull Stories

UK Stories

Red Bull stories

Hexagon tech powers Red Bull Ford's 2026 F1 engine build

Hexagon metrology tech underpins Red Bull Ford's first in-house F1 power unit as the team targets micron-level precision for 2026.

By Kaleah Salmon • 4 min read • Thu, 19th Feb 2026

Digital Signage

Red Bull Racing upgrades HQ with new weatherproof LED displays

Oracle Red Bull Racing has upgraded its Milton Keynes HQ with weatherproof Philips LED 7000 displays to enhance visitor experience and sustainability.

By Sean Mitchell • 3 min read • Sat, 22nd Nov 2025

Global Stories

Red Bull stories

Customer Experience

LoyaltyLion returns with Loyalty Connect retention event

Retailers are under pressure to cut acquisition costs as the two-day online event examines how loyalty schemes can boost repeat purchases and margins.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Data Analytics

Oracle extends AI-driven title deal with Red Bull Racing

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Feb 2026

Data Analytics

Oracle Red Bull extends AI partnership ahead of 2026

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Feb 2026

Digital Transformation

Rise at Seven hires Matt Holmes to drive AI era reset

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

By Mark Tarre • 3 min read • Fri, 20th Feb 2026

Gaming

Touching the Sky VR crowned top prize at Qld XR Awards

Touching the Sky VR wins Qld XR Festival's top prize, highlighting global brand backing and Australia's growing immersive media scene.

By Sofiah Nichole Salivio • 4 min read • Wed, 7th Jan 2026

Artificial Intelligence

The human experience cannot be replicated: Why YouTube's AI crackdown has tech professionals talking

YouTube's new rules require creators to show human input in their videos, aiming to protect authentic creativity amidst rising AI-generated content.

By Molly McDonald • 3 min read • Wed, 19th Nov 2025

Marketing

Jessie Stephens & Froomes lead brand fit in talent index 2025

Jessie Stephens tops Australian Talent Index 2025 for tech brand endorsements, while Froomes leads in telecommunications campaigns, reveals survey.

By Kaleah Salmon • 4 min read • Thu, 23rd Oct 2025

Digital Entertainment

Hisense to stream FIFA Club World Cup 2025 free on smart TVs

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

By Melvin Hipolito • 4 min read • Thu, 19th Jun 2025

Marketing Technologies

Jenny Welsh joins UniTaskr to drive global growth, diversity

Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.

By Jed Nykolle Harme • 3 min read • Thu, 12th Jun 2025

Oracle

Red Bull racing team uses Oracle Cloud Infrastructure in latest move

Revolutionizing Racing: Red Bull Ford Powertrains (RBFPT) and Oracle Cloud Infrastructure forge a sustainable future.

By Sean Mitchell • 3 min read • Tue, 19th Sep 2023

Entrepreneur

NTT and Red Bull Basement encourage entrepreneurial students to 'innovate for good'

NTT partners with Red Bull Basement to support entrepreneurial students worldwide with their innovative projects.

By Catherine Knowles • 3 min read • Fri, 11th Sep 2020

Hyperscale

The extraordinary tale of Aston Martin Red Bull Racing's data centre practices

I was lucky enough to be taken through the factory for a peek into the IT operations required for a top end F1 team - including a mobile data centre.

By Ashton Young • 6 min read • Mon, 23rd Apr 2018

Gaming

Gran Turismo 6 receives a holiday update

Gran Turismo 6 for PlayStation 3, has revealed details of a new update for the game that is available from today.

By David Williams • 3 min read • Thu, 19th Dec 2013

Gaming

Android App Review: Red Bull TV

Red Bull TV is a free app that extends the 'Red Bull is extreme' brand by bringing snowboarding and dance music videos to your phone.

By Eddie Monotone • 3 min read • Mon, 4th Nov 2013

Stories from Other Regions

Red Bull stories

Digital Entertainment

Gallagher Security appoints new digital & brand leaders

Gallagher Security appoints Tom Harding as Head of Digital and Hugo Parcell as Head of Brand and Creative, aiming to drive innovation and growth in marketing.

By Imee Dequito • 3 min read • Thu, 20th Jun 2024