Rugby Union stories
RFU appoints Capgemini as digital transformation partner
3 days ago
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digital transformation
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cx
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martech
RFU taps Capgemini to modernise England rugby's digital systems, using AI-led innovation to improve services for players, volunteers and fans.
Six Nations ads boost engagement but spark fan backlash
Thu, 19th Feb 2026
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cx
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martech
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samsung
Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.
Emerge Digital extends Gloucester Rugby tech tie-up
Wed, 11th Feb 2026
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network infrastructure
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digital transformation
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ai
Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.
Six Nations Rugby partners with Capgemini to boost digital fan experience
Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
Harlequins partners with AccountsIQ to drive data-led operations
Wed, 24th Sep 2025
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data analytics
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digital transformation
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bi
Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.
ARM Hub helps revolutionise female athlete injury protection
Mon, 9th Oct 2023
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sports
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nato
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fempro armour
Fempro Armour's groundbreaking female-specific protective armour has gained support from the robotics and AI company ARM Hub.