Storytelling stories

Cybersecurity's future hinges on clear storytelling - and more women's voices - to turn technical risks into business-critical narratives.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.

Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.

Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.

HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.

Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

YouTube's new rules require creators to show human input in their videos, aiming to protect authentic creativity amidst rising AI-generated content.

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.

Creativity4Better will hold its first Italian event, Nuance in a Polarized World, on 2 October 2025 in Milan with global leaders and masterclasses.