CFOtech UK - Technology news for CFOs & financial decision-makers

TikTok stories - Page 5

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Marketers predict traditional SEO obsolete by 2026, survey finds

Tue, 20th May 2025
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
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Amazon Prime tops list as most cancelled app & subscription

Thu, 15th May 2025
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digital entertainment
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spotify
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netflix
Amazon Prime leads digital subscription cancellations with 578,000 monthly searches, as users reconsider services amid rising costs and tiered pricing models.
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Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Fri, 2nd May 2025
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data science
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martech
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
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Moloco named among top five global mobile ad platforms for 2025

Fri, 2nd May 2025
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martech
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
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Gen X influencers spark brand interest as social media booms

Tue, 29th Apr 2025
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
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RedTrack unveils AI agents to simplify data analysis for SMBs

Thu, 24th Apr 2025
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for eCommerce media buyers, boosting efficiency and campaign insight.
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The way we search has changed - Why haven't websites?

Wed, 26th Mar 2025
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digital transformation
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biometrics
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martech
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
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Charlotte Tilbury & Huda Beauty lead UK beauty brands

Thu, 6th Mar 2025
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digital engagement
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instagram
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social media
Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.
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ICO probes social media platforms on teen data privacy

Wed, 5th Mar 2025
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data protection
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data privacy
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digital age
The ICO has launched investigations into TikTok, Reddit, and Imgur over data privacy issues concerning teenage users, sparking fears of increased scrutiny.
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Kaspersky blocks over 893 million phishing attempts in 2024

Thu, 20th Feb 2025
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malware
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crypto
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blockchain
In 2024, Kaspersky blocked over 893 million phishing attempts, a 26% rise from 2023, as cybercriminals exploited trusted brand names to deceive users.
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Kolsquare launches carbon footprint tool for influencers

Wed, 19th Feb 2025
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martech
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power / energy
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clean technologies
Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.
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Retail report: UK consumers prioritise convenient deliveries

Fri, 14th Feb 2025
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cx
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martech
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omnichannel
The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.
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UK ecommerce in 2025: social media & speedy delivery

Fri, 14th Feb 2025
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martech
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personalisation
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cdp
The UK ecommerce landscape is evolving rapidly, with 60.1% of consumers willing to switch brands for better delivery options, highlighting changing preferences.
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Facebook faces decline among UK's younger users

Thu, 13th Feb 2025
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data protection
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martech
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facebook
Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.
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KOMI Group reports 45% annual turnover growth in 2025

Fri, 7th Feb 2025
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youtube
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facebook
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digital media
KOMI Group has announced a remarkable 45% rise in annual turnover, bolstered by a 77% surge in Q4 revenues, as the Manchester-based digital media firm plans US expansion.
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Full-funnel strategies boost ecommerce conversion rates 38%

Thu, 6th Feb 2025
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martech
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e-commerce
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google
A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.
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Shirofune integrates LinkedIn Ads into ad platform suite

Wed, 29th Jan 2025
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devops
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martech
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commerce systems
Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.
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AI apps see 180% growth, TikTok leads social downloads

Tue, 28th Jan 2025
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social media
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tiktok
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sensor tower
Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.
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Fitness apps face scrutiny over data security risks

Tue, 7th Jan 2025
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cybersecurity
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instagram
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kaspersky
As digital fitness services surge in popularity, Kaspersky warns users of potential data security risks, urging precautions to protect personal information.
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Domo's report unveils AI's impact on digital behaviour

Thu, 26th Dec 2024
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uc
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martech
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commerce systems
Domo's latest Data Never Sleeps report reveals 5.52 billion internet users generate vast data every minute, highlighting AI's growing influence on digital behaviour.