Verto stories - Page 2
Enterprise SaaS market to double in next three years
Mon, 4th Sep 2017
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saas
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data analytics
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martech
Microsoft is continuing to take the lead in the enterprise SaaS market, which is forecast to double in size over the coming three years.
Microsoft tops; Oracle and Google growing fast as enterprise SaaS tops US$13b
Mon, 13th Mar 2017
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saas
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hcm
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microsoft
Enterprise SaaS has recorded growth of 32% year on year in Q4 2016, with Microsoft leading the charge - but Google and Oracle snapping at its heels.
HP overtakes Cisco in cloud infrastructure battle - finally
Fri, 11th Sep 2015
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hp
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cisco
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hpe
After nipping at Cisco's heels for two years, HP has finally overtaken arch rival Cisco in the cloud infrastructure equipment battle.
Our publisher's view on why eDMs are evil
Thu, 20th Aug 2015
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martech
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marketing
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techday
eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.
Social media drives Adobe revenue
Tue, 28th Jan 2014
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martech
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facebook
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social media
Adobe's revenue soars as social media giants like Tumblr and Pinterest lead in driving qualified traffic to retail, outpacing Facebook.