Yellow stories
GoCanopy secures EUR €2.1m seed funding to build an AI-driven “system of record” for institutional real estate investors in Europe.
For the first time Yellow is running a structured graduate programme, providing graduates with the opportunity to gain real world hands-on experience.
The Biz events are designed to be specific to the region, with speakers and content tailored to the needs and interests of local businesspeople.
Shaking off its analogue Yellow Pages origins, CMO Darren Linton will drive the company as a digital business as interim CEO.
SMEs in New Zealand benefit from digital marketing, with average annual revenue $150k higher than non-engaged SMEs, says Yellow survey.
New Zealanders can now opt out of receiving the Yellow Pages in 2015, with an online programme for digital directories.
Households in New Zealand can now choose to opt out of receiving phone books, following government approval for a new system.
As part of a new three-year transformation plan, Yellow says change will result in around 35 job losses - mainly from the Auckland sales team.
Half of Kiwi SMEs are missing the digital boat, with just 50% having a web presence, risking invisibility to a highly online consumer base.
Restructuring represents next stage in evolution from directory publisher to 'digital marketing services provider'.
Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.
Everything that's wonderful and weird about the internet was decided recently at the 14th annual Webby Awards –.
