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ANNA Money secures GBP £10m debt to scale AI tax app

Mon, 29th Dec 2025

ANNA Money has secured a £10 million growth debt facility from Flashpoint as the London-based fintech prepares for the rollout of Making Tax Digital (MTD) for Income Tax Self Assessment.

The deal comes after a year of expansion for ANNA, which reported annual recurring revenue of £30 million and more than 50,000 UK small businesses using its platform each month. The company positions its AI-based service as a single app that covers business accounts, invoicing, payroll, taxes and day-to-day administration for small firms and freelancers.

Flashpoint is an international technology investment firm with about USD $600 million in assets under management. The firm backs technology companies that originate from Europe and the Middle East and North Africa and runs funds across venture growth, growth debt and direct secondary strategies.

MTD deadline nears

The new funding arrives ahead of a major change in the UK tax regime. From April 2026, MTD for Income Tax Self Assessment will require self-employed individuals and landlords with annual income above £50,000 to switch from an annual Self Assessment return to quarterly digital submissions and a final end-of-year declaration. They must use HMRC-approved software for those filings.

ANNA has developed an MTD-ready ITSA product called Auto Accountant. The tool uses automation for tax preparation. It submits digital tax updates and final declarations after the business account connects to the platform.

Co-founder and Co-CEO Eduard Panteleev said the business sees the new regulation as a trigger for wider adoption of automated accounting among small enterprises.

"This funding gives us the firepower to scale at exactly the right moment," said Eduard Panteleev, co-founder and co-CEO, ANNA Money. "As MTD for Self Assessment comes into force for around 850k self-employed people and landlords next year, demand for smart, automated accounting is accelerating fast. ANNA's AI-driven systems mean a single human accountant can work across up to 12,000 businesses - the technology does the rest."

The company said it expects MTD for ITSA to reshape how small businesses and landlords manage tax and financial records. It plans to position Auto Accountant as a key route into digital compliance for those users.

Scaling AI accounting

ANNA plans to use the Flashpoint debt for expansion during 2026. The company intends to increase the reach of its AI-based Auto Accountant product across the UK market. Management has set a target of reaching £100 million in revenue.

Panteleev said the combination of automation and human oversight will underpin the company's next phase of growth.

"That level of efficiency allows us to grow rapidly while maintaining exceptional customer service. With this backing, we're doubling down on our self-drive accountant and moving decisively towards our ambition of becoming the leading tax SaaS platform for small businesses," said Panteleev.

ANNA says its service has supported more than 100,000 UK small and medium-sized enterprises. The app integrates banking, invoicing and payroll with tax and administrative tools. The business focuses on freelancers and small business owners who want a consolidated platform instead of multiple providers.

The company emphasises customer support as a differentiator, and cites its 4.5 "Excellent" rating on Trustpilot. It says customers can speak to a customer experience agent in under a minute via live support channels.

Investor backing

Flashpoint's growth debt arm is providing the £10 million facility. The investor, which is headquartered in London and has offices in New York and Tel Aviv, targets technology companies that it believes can scale through software and automation.

Flashpoint executives said the MTD timetable and small business digitisation formed part of the rationale for the deal.

"ANNA Money is building exactly the kind of category-defining platform we look to support - one that combines strong fundamentals, clear product-market fit and the ability to scale efficiently through technology. With MTD accelerating a structural shift in how UK small businesses manage their finances, ANNA is exceptionally well-positioned to lead the transition to AI-powered accounting. We're excited to partner with Eduard, Boris and the team as they scale their platform, deepen automation and move toward their ambition of becoming the leading accounting, tax and admin solution for small businesses," said Mosolov.

ANNA remains founder-owned under co-founders and Co-CEOs Panteleev and Boris Diakonov. The business has also expanded into Australia and is building its customer base there as it prepares for further growth in AI-led accounting services.

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