Cruxy appoints Rebecca Osman to drive global growth

London-based pricing and product value specialist Cruxy has appointed Rebecca Osman as Chief Financial Officer and Chief Operating Officer. The strategic hire comes as the firm expands its remit with private equity-backed technology businesses, scaling into new markets and deepening its engagement with additional funds.

Osman, a Chartered Accountant with over 20 years of experience across high-growth sectors and private equity, will take formal responsibility for both finance and operations.

Osman's professional background includes a recent tenure at Abercrombie & Kent Travel Group, where she served as Chief Destination Officer. Her expertise in the private equity space is further bolstered by her previous role as an Investment Director at Livingbridge.

At Cruxy, she will be integral to supporting the firm's core mission of driving product value and pricing strategies for B2B technology companies during this period of international growth.

Scaling Plans

Cruxy said Osman's remit includes building internal systems and processes as the business grows internationally. The company also referenced its pricing intelligence product, Cortex. It said it uses the technology alongside internal standards and its delivery approach.

Cruxy said it has worked with more than 180 clients. It also said it has completed more than 180 projects and has engaged with more than 20 private equity firms and more than 40 capital markets fintechs.

The company described itself as a consultancy that partners with private equity firms and portfolio companies on pricing and product strategy. It said its Cortex product combines data points with commercial diagnostics and behavioural insight.

Executive Comments

Osman set out her view of Cruxy's approach and its focus on standards and execution.

"What excites me about Cruxy is the combination of intellectual edge and delivery culture. This is a business that believes sustained performance comes from persistence, clear standards and what we describe as a 'rhino against a marble wall' mindset - staying with the problem, doing the hard work properly, and refusing shortcuts. As a Saracens fan, I see the same values here - work-rate, humility and excellence - embedded deeply in how Cruxy shows up. Cortex gives us the opportunity to take that discipline around product value and pricing and scale it through technology, whilst still delivering outcomes that are rigorous, specific and genuinely useful for clients," said Rebecca Osman, Chief Financial Officer and Chief Operating Officer, Cruxy.

Cruxy CEO and founder Carrie Osman said the appointment also reflects a personal connection between the two executives.

"Rebecca is my sister, but more importantly she's a leader who understands how to sustain performance, build culture and scale teams in demanding environments. As Cruxy grows, that experience - alongside the technology we're building through Cortex - will be critical to delivering outstanding outcomes for our clients and raising standards," said Osman.

Cruxy said Osman will focus on scaling the company's operations as it targets more private equity firms and grows its international footprint.