Ecommpay launches Apple Pay QR codes for seamless checkout

Ecommpay has introduced Apple Pay QR code payments, allowing users to complete purchases through Apple Pay on devices and browsers previously unsupported by the platform. This rollout is available automatically to all merchant clients using Ecommpay's payment solutions.

Device compatibility

Until now, Apple Pay transactions were limited to Safari and compatible Apple devices, excluding users who browsed on Windows, Android, or other platforms. Research indicates approximately 70% of global users browse via Windows devices, creating hurdles at the checkout for those wanting to use Apple Pay.

The new Apple Pay QR feature helps address this issue. Users shopping on a non-Apple device can select Apple Pay at checkout. A unique QR code appears, which they scan using their iPhone or iPad to complete the payment without entering payment credentials on the non-Apple device. This function retains all the security and authentication features associated with Apple Pay, such as biometric verification and secure tokenisation.

Revenue opportunities

The development targets merchant clients aiming to capture a larger share of Apple users, who statistically spend more per transaction. Studies have shown that iOS users generate about 2.5 times higher revenue per user in travel and retail eCommerce sectors than those on Android, attributed to higher average order values and repeat purchasing.

QR code payment experiences also align with habits popularised in retail environments, serving as a bridge between online and in-store transactions. This familiarity may encourage higher usage rates among consumers, potentially reducing cart abandonment due to device incompatibility or payment friction.

Merchant integration

For Ecommpay merchants, Apple Pay QR has been introduced with no need for additional software development or changes to existing payment pages. The solution functions alongside other payment methods and remains compatible with existing platform features, including multi-currency options and Ecommpay's 'Try Again' functionality for unsuccessful transactions.

This integration aims to streamline the user experience for both merchants and customers by allowing secure Apple Pay transactions from any device or browser. Security protocols remain consistent, as all payment data continues to be processed through the Wallet app and Apple's servers, rather than the merchant's webpage or payment page.

Checkout conversion

Allowing Apple Pay payments across all devices is seen as a move to reduce friction at the point of checkout, a frequent cause of shopping cart abandonment. By expanding access, merchants using Ecommpay may see increased conversion rates, particularly from customers who have previously been unable to complete purchases with Apple Pay.

"Integrating Apple Pay QR into the Ecommpay checkout path is opening payment capabilities to the entire digital landscape to deliver more convenience for Apple Pay users," said Arturs Zaremba, Head of Internal Payment Solutions Product Stream, Ecommpay.

"With the strong conversion performance of Apple Pay transactions, opening this payment method to non-Apple devices will bring even greater success for forward-looking merchants," said Zaremba.

"Eliminating device-based friction at checkout and providing such a familiar and trusted payment method also helps to reduce cart abandonment. We are delighted to be an early adopter of Apple Pay QR, helping our merchant clients provide their customers with access to a cutting-edge payment solution," said Zaremba.