Edenred Payment Solutions appoints Rehana Mitha as MD

Edenred Payment Solutions, a player in the European payments service industry, has announced the appointment of Rehana Mitha as its new Managing Director. Mitha, who brings over 15 years of experience in business strategy and transformation, is highly regarded for her expertise in cloud-based payment solutions.

Prior to joining Edenred Payment Solutions, Mitha held various pivotal roles at IDEMIA, a French leader in identity technologies. Her career at IDEMIA began in 2012, where she was involved in areas such as pricing, bid management, and strategy across both France and the United States. Most recently, Mitha served as the Deputy Head of the Digital Payments Product Line after her role as Head of Sales Excellence for the Digital business unit.

In her new capacity as Managing Director at Edenred Payment Solutions, Mitha is entrusted with the mission to enhance the company's offerings, foster strategic partnerships, and solidify its position in the embedded finance market within the UK and Europe. Her diverse experience aligns with her new responsibilities and is expected to drive the company towards innovative growth and success.

"Edenred Payment Solutions has been facilitating payments and embedded finance solutions for forward-thinking businesses for over 15 years," Mitha expressed. "I am honoured to lead such a reputable organisation and am excited to propel the company to new levels of success and innovation."

Gilles Coccoli, Chief Operating Officer for Edenred Payment Solutions & New Markets, also expressed his confidence in Mitha's appointment. "True to our purpose, 'Enrich Connections. For Good.', EPS has positioned itself as a trusted partner to EU and UK brands and fintechs looking to provide a reliable and transparent payment experience. I am very pleased to welcome Rehana, whose extensive experience in the payment industry will undoubtedly help us achieve our ambitious goals."

Edenred Payment Solutions specialises in providing comprehensive payment solutions through its APIs, including accounts and payment services, card issuing, and processing capabilities. The company supports electronic money services across Europe and the UK, positioning itself as an essential partner for fintechs by simplifying regulatory compliance complexities.

The company has been instrumental in supporting the development of Thinkmoney in the UK as well as aiding B2B fintech Tide in its European expansion. Additionally, Edenred Payment Solutions offers a virtual card solution that supports various embedded finance use cases, ranging from B2B payments in the travel sector to Buy Now Pay Later (BNPL) services and insurance claim reimbursements. The company’s diverse portfolio also includes gift card programmes for international brands and retailers, including Sainsbury's, aimed at enhancing customer engagement and sales.

Edenred Payment Solutions' commitment to innovation and reliable services underscores its dedication to providing top-tier payment solutions for businesses across Europe and the UK. With Rehana Mitha now at the helm, the company is poised to continue its trajectory of growth and success in the ever-evolving financial technology landscape.