hivr.ai & Radisson roll out group booking automation

hivr.ai has launched software designed to eliminate manual rooming lists from meetings and group hotel bookings. Radisson Hotel Group is rolling out the system across its European portfolio.

Developed with Radisson, the product targets a part of group booking that still relies heavily on staff rekeying guest details into property management and customer systems. The launch covers both hotels that still use rooming lists and those that want guests to book directly into reserved room blocks.

For hotels that keep existing processes, the system ingests guest data from a range of formats, including PDFs, emails, spreadsheets and handwritten inputs, then structures the data and syncs it into hotel systems. It also compares different versions of a rooming list to identify additions, removals and changes, reducing the need for staff to check updates manually.

The second option replaces rooming lists with direct booking into room blocks. In that model, attendees book their own rooms through a built-in engine, while planners and hotel teams can track pickup and see how the block is being used.

According to hivr.ai, a typical European corporate group booking with 100 guests can involve about 50 minutes of manual data entry. That estimate is based on roughly 30 seconds of processing time for each guest name and room entry, with further savings when revised lists no longer need to be compared by hand.

The rollout extends an existing relationship between the two companies. hivr.ai already works with 1,200 Radisson properties across Europe, giving the new product a large installed base as it is introduced across the chain's regional estate.

The system can be deployed as separate modules or as part of hivr.ai's wider sales platform for meetings and groups. Hotel teams can manage the workflow directly through the platform or use software agents to handle tasks such as guest data ingestion, change reconciliation and pickup tracking, with hotels setting the rules for how those agents operate.

Manual burden

Hotels have long treated group bookings as valuable business because they can fill large room blocks and generate meeting and event revenue. Yet the administration around those bookings often remains fragmented, with planners, sales teams and hotel staff exchanging spreadsheets and email attachments before room allocations are finalised.

That process can create operational friction, especially when rooming lists are revised several times before arrival. Each update may require staff to compare versions line by line, enter changes into booking systems and check whether room blocks still match guest demand.

hivr.ai is positioning the new release around that pain point. "Most group bookings still involve someone manually rekeying a rooming list into the PMS. That's where errors creep in, revenue leaks and hotel teams get stuck doing admin instead of managing relationships. We've built something that eliminates that entirely - and we've built it with the right partners to make sure it works in the real world," said Felix Undeutsch, Chief Executive of hivr.ai.

For Radisson, the change is intended to shift staff time away from spreadsheet work and towards customer-facing activity. "Group bookings are some of our highest-value business and until now the operational side hasn't matched that value. This changes the equation - our teams can focus on the guest and the relationship instead of processing spreadsheets. That's a meaningful shift for Radisson," said Mandy Stam, Senior Director of Business Solutions at Radisson Hotel Group.

Wider push

The launch reflects broader efforts across the hotel sector to automate back-office booking tasks that have resisted digital standardisation. Meetings and group reservations are often more complex than transient bookings because they combine room allocations, event requirements, negotiated rates and changing attendee lists.

By targeting rooming lists, hivr.ai is moving into a narrow but labour-intensive part of that workflow. The company was founded by former Expedia Group executives and focuses on software for hotel sales teams handling meetings and group business.

The latest product is also going live with a travel technology partner alongside the Radisson rollout in Europe, according to hivr.ai. The software is designed to fit into existing hotel operations rather than force teams to replace current systems, while staff retain control over when automated processes are used.