Kritmatta launches AI agent platform for SME businesses

Kritmatta has launched an AI agent platform for small and medium-sized businesses, designed to run workflows across existing business software.

The Hertfordshire-based company is targeting businesses that want to move from AI experimentation to using tools in day-to-day operations. The platform works with email, CRM systems, LinkedIn, messaging platforms, productivity tools and internal data sources.

Kritmatta was founded by Kalpesh Baxi, Duncan Stuart and Manjit Johal. It is backed by Velocity Capital and is part of the firm's technology portfolio.

The platform is aimed at non-technical teams managing work across multiple systems. Its agents can monitor signals, structure information, identify relationships and queue actions for review.

A central part of the product is an intelligence layer based on a knowledge graph and entity resolution approach. This allows the system to recognise when the same person, company, customer, project or opportunity appears across different systems and treat it as a single connected item of work.

That addresses a common issue for smaller businesses, where information is often split across emails, WhatsApp messages, LinkedIn activity, CRM records, sales updates, documents and internal notes. Staff then have to connect the context manually, decide what to prioritise and track follow-up actions.

More than 60% of registered users have active agents within 24 hours, although the company did not disclose the total number of users.

Kritmatta said the platform operates across three layers. The productivity layer handles tasks such as inbox summaries, meeting summaries and communication aggregation. The intelligence layer connects signals across channels and prioritises activity.

A third layer, Vega, focuses on lead generation, opportunity identification, relationship expansion, account penetration and signal-based outreach. The same workflow model can also be applied across teams handling relationships, projects, clients, candidates, campaigns and commercial activity.

Founder comments

Kalpesh Baxi, Co-Founder at Kritmatta, outlined the problem the company is targeting.

"Most teams do not have a data problem. They have a workflow problem. The signal is already there, but it is spread across inboxes, CRMs, LinkedIn, WhatsApp and internal notes. Kritmatta is designed to connect that signal and turn it into action," Baxi said.

Manjit Johal, Co-Founder at Kritmatta, described how the product differs from prompt-based systems.

"A lot of AI tools still behave like search boxes with better language. We have built Kritmatta around entities, relationships and context, so agents can understand how people, companies, projects and opportunities connect across a business," Johal said.

Duncan Stuart, Co-Founder at Kritmatta, said the business wanted to make the software usable by operational teams without specialist support.

"AI only becomes useful when people can apply it inside the way they already work. Our focus has been on designing workflows that operational teams can configure directly, without needing technical expertise," Stuart said.

Velocity Capital also outlined why it backed the company. Thomas Lindup is Chief Operating Officer at the investment firm.

"Kritmatta is focused on how AI and AI agents can be effectively deployed within the workflows of non-technical teams in small and medium-sized businesses, in a predictable, auditable and safe manner," Lindup said.

The platform is already being used across recruitment, talent, professional services, SaaS businesses and other commercial settings where teams manage fragmented communication and large volumes of workflow activity. In one example described by Kritmatta, a team might receive a LinkedIn message from a prospect, an email from a client, a CRM note linked to an opportunity and an internal update about the same account. The platform then connects those signals and queues the next action for review.