The Ultimate Guide to Customer Relationship Management
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
UK Customer Relationship Management News
Regional stories with direct local relevance
Mallowstreet launches SOFI Chat for UK advice firms
The new tool lets advisers search old meetings and documents in seconds, helping 857 UK firms cut admin and prep client reviews faster.
Lead Velocity warns firms on cyber risks in marketing tools
A cyber breach can now distort ad spend, customer data and campaign performance if businesses fail to lock down marketing systems.
BEYLA strikes Visa deal to boost AI tools for SMBs
The tie-up could help small firms spot cash-flow risks and growth opportunities faster, while keeping owners in control of any action.
How to maximise AI performance during the golden quarter
Retailers risk weaker personalisation and wasted spend this peak season unless customer data is cleaned up before AI systems are switched on.
UK firms see strong returns from AI adoption research
Most UK organisations using AI are seeing measurable gains, with productivity, cost savings and revenue growth among the clearest benefits.
Tollring & ROGER365.io seal Microsoft Teams alliance
Microsoft Teams users will get contact centre, recording and analytics tools in one workflow, with compliance benefits for regulated firms.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Certinia expands Veda AI for professional services
Litera adds AI search & growth tools for law firms
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Featured News
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Expert Columns
6 Steps to Get Property Data Ready for Real Estate Technology
AI in Retail is Only as Good as its Data Foundation
How to Choose the Right Email Verification API: A Buyer's Guide
How to maximise AI performance during the golden quarter
Who allowed your AI agent to see that data?
Microsoft dramatically cut their distributors
Why the physical dealership Is the next frontier of digital transformation
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
Bolt-on AI is the new lipstick on a pig; the pig is still running your enterprise
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Gainsight shifts to value-based pricing as AI grows
Customers will pay according to revenue and accounts managed, as Gainsight drops seat-based charging for its customer success software next year.
Nucleo & Rootstock team up on ERP push for manufacturers
The deal aims to help manufacturers cut fragmented systems and improve adoption of ERP software across factories, warehouses and planning teams.
Zoom unveils AI tools linking meetings to business work
Users will be able to search across Zoom and more than 40 apps, while AI agents turn meeting notes into tasks and updates.
Zoom adds unified customer context across CX tools
Businesses using Zoom's CX tools will be able to see a single customer history across channels, cutting repeat explanations and speeding resolutions.
Maxio launches AI agents for finance teams in billing
The tool is aimed at easing manual close, collections and reconciliation work while keeping finance staff in control of approvals.
Luware launches NimbusOne after Microsoft certification
Certified by Microsoft, the new client lets contact centre agents stay in Teams or work in CRM tools, reducing switching and support burdens.
FIS launches AI suite for CFO cash flow forecasting
Finance teams can now spot liquidity pressure earlier, as the new suite pulls together data from multiple systems and forecasts cash across time horizons.
Amperity launches Pér AI agent for marketing workflows
The tool aims to cut delays between analysis and campaign action, letting marketers approve AI-suggested steps inside existing systems.
CAS picks NEWWORK platform for AI-enabled operations
The pilot will link sales, production and logistics data, giving CAS real-time visibility across orders and deliveries as it tests an AI operating layer.
Mastek launches AI-native services to cut software costs
Enterprises could trim underused software spend as Mastek replaces legacy tools with AI-native services tied to business outcomes.
Mobilise launches telecom software for non-telco brands
The launch gives travel and fintech brands a faster route into mobile services, with software that avoids building telecom systems from scratch.
Manufacturers back MCP-linked AI for productivity gains
Connected product data is now seen as the key to productivity gains, with manufacturers citing faster decisions, development and launches.
Pipedrive rolls out Nova AI meeting tool worldwide
Sales teams will get AI meeting notes and CRM updates at no extra cost as Pipedrive expands Nova across Google Meet, Zoom and Teams.
Mastercard launches SME report as firms prioritise stability
New research shows 68% of SMEs now value stability over rapid expansion, prompting Mastercard to add business tools and cyber support.
Acceldata launches xFactory for governed private AI
Large enterprises can now build governed AI on fragmented data without moving it, as Acceldata targets regulated sectors with xFactory.
Tech Race Summit explores personalisation, AI and cybersecurity
AI and personalisation are reshaping Softswiss's product, engineering and security priorities as the group warns of higher cyber risk and tighter data demands.
Ayla launches Dealer Hub for connected device networks
Manufacturers can now monitor dealer-installed devices across sites, aiming to cut service delays and spot faults before customers complain.
Klaviyo launches headless CRM for AI tools & agents
Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.
SAP adds TabPFN-3.5 Plus to AI Core for business data
Customers could get faster forecasts and risk scores from messy business tables as SAP brings Prior Labs' model into AI Core.
Zocks links client data platform to Claude for advisers
Advisers can now draft reviews and tax summaries with client context drawn from Zocks' conversation data, while keeping access read-only.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
WealthAi names Pratim Das as Chief Technology Officer
Nexer hires Matt Birtwistle to lead UK manufacturing push
Cerillion appoints Greg Price as new finance chief
iwGROUP names John Horsman Account Director for iwCONNECT
Accordion strengthens London CFO tech team for PE demand
