The Ultimate Guide to Customer Relationship Management
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
UK Customer Relationship Management News
Regional stories with direct local relevance
UK businesses underuse finance software, bluQube finds
Most firms are not getting the return they expected from finance platforms, with 89.3% using less than three quarters of available functions.
BC Technologies credits Sales Geek Scotland for growth
Revenue at the Dunoon IT services firm rose to GBP £3.75 million last year as sales coaching and new systems sharpened its growth plans.
GoCardless partners with anvil on telecoms billing
Telecoms and MSPs could cut billing admin as the integration links contract signing, Direct Debit approval and collections in one platform.
Keepit adds SaaS backup platform to Pax8 Marketplace
Pax8 partners can now sell independent backup and recovery for Microsoft 365, Salesforce and other SaaS tools to SMEs through the marketplace.
Kritmatta launches AI agent platform for SME businesses
Small businesses could cut manual admin as the new tool links emails, CRM records and chats into one workflow for review.
British Triathlon launches digital overhaul with Netcompany
The overhaul aims to give members simpler digital access, more relevant communications and better self-service across Great Britain’s triathlon bodies.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Parloa opens London office as AI expansion gathers pace
Parloa tops USD $50 million ARR after Series D boost
Featured News
Expert Columns
Bolt-on AI is the new lipstick on a pig; the pig is still running your enterprise
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Navigating data challenges in China's E-commerce market
Why the next phase of AI in business will be about workflow control, not just generation
Data matching explained: The key to clean, connected data
From data overload to profit: Making insights actionable
Migration strain exposes partner capacity challenges
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Retailers lag on core system integration, survey finds
Fragmented systems are squeezing margins and slowing decisions for most direct-to-consumer brands, according to a survey of retail leaders.
Techreach launches UK consultancy for MSP founders
MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.
MHP Consulting UK marks a decade in automotive work
The Reading consultancy is broadening beyond carmaking after 10 years in Britain, as manufacturers push digital overhaul across sales and factories.
UK retailers say loyalty systems lack AI readiness
Most UK retailers still lack the loyalty infrastructure needed for agentic AI, as 72% say their systems are not fully ready.
UK business travellers embrace shadow AI for trips
Unapproved AI use is widening a security and compliance gap, with 75% of UK business travellers saying they would use shadow tools for work trips.
Tottenham signs TCS in digital transformation deal
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
WealthAi launches client file for wealth managers platform
Advisers could cut post-meeting admin from hours to minutes as a new AI workspace updates records across meetings, documents and portfolio feeds.
Patchworks launches AI Studio for integration prompts
The new platform aims to cut retail integration setup from weeks to hours, as businesses seek faster links between storefronts, ERP and warehouse systems.
Parloa opens London office as AI expansion gathers pace
London's rising AI investment is drawing Parloa into the capital as the company expands its European footprint and customer base.
WealthAi lands Patronus Partners as full deployment client
The full rollout could reduce administration and compliance burdens for Patronus Partners as wealth managers look to join up legacy systems with AI.
Half of UK marketers rate campaign execution below average
A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.
Osprey London boosts checkout with Ingrid delivery platform
The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.
Why the next phase of AI in business will be about workflow control, not just generation
Businesses now need AI that fits into managed processes, as speed alone can create fragmentation and weaken oversight across customer-facing work.
Lexsoft links T3 legal knowledge tool to AI platforms
Law firms can now pull reviewed T3 knowledge into Copilot, Claude and Gemini without moving data outside approved environments.
From data overload to profit: Making insights actionable
Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.
Acquirz hires data & AI chief after Marketscan deal
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
UK businesses urged to rethink productivity amid AI shift
AI is forcing UK firms to rethink productivity as leaders warn that gains will depend on fixing workflows, skills and integration gaps.
OMS adds Curvestone AI compliance checks for mortgages
Mortgage networks can now review every case in minutes, as OMS and Curvestone AI roll out automated checks to curb compliance risk.
Influencer marketing shifts from add-on to core strategy
Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.
Braze launches AI tools for marketers & European hosting
Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
WealthAi names Pratim Das as Chief Technology Officer
Nexer hires Matt Birtwistle to lead UK manufacturing push
Cerillion appoints Greg Price as new finance chief
iwGROUP names John Horsman Account Director for iwCONNECT
Accordion strengthens London CFO tech team for PE demand
