Advertising Technologies (Adtech) stories - Page 16

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.

Ultimately, it's about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

One in Three UK consumers believes that over half of online ads are now AI generated but are unaware of how risky they are to click on.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.

TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.

Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.

New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.

KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.

Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.