Advertising Technologies (Adtech) stories - Page 17

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.

Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.

TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.

The UK government today announced the launch of a new strategy to support the export of the nation's cybersecurity technologies.

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.

Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.

Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.