Business Intelligence (BI) stories - Page 18
The prevalence of computers in business (and everywhere) generates enormous quantities of data. Business Intelligence seeks to extract further value from this data (after it has served its immediate purpose, and is shunted off to storage) through analysis and contextualization. If data is described as the ‘new oil’, BI is the derricks tapping the well. BI generally requires uniform data before analysis can take place, with data extracted from source systems and loaded into secondary structures such as ‘data warehouses/lakes’. The analysis outputs are typically sent to managers and executives within the business in the form of reports (or managers are equipped with the tools to create their own reports) assessing performance, providing insights or identifying opportunities.
Data protection bill revision could revive SMBs' comms strategies
Fri, 2nd Feb 2024
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data analytics
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martech
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cdp
Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.
EVme partners with Salesforce for strategic growth in Thailand's EV market
Fri, 2nd Feb 2024
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data analytics
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cx
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martech
Thai EV service platform EVme teams up with Salesforce to ramp up personalised customer experiences, aiming to expand its vehicle fleet to 2,000 by 2024.
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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data analytics
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martech
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cdp
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Dynatrace extends AI observability to secure generative AI apps
Thu, 1st Feb 2024
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data analytics
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digital transformation
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risk & compliance
Dynatrace introduces AI Observability, a comprehensive platform providing end-to-end observability for Large Language Models and Generative AI apps, enhancing security, cost control and compliance.
Qlik launches AI Council to guide ethical, responsible development
Wed, 31st Jan 2024
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data analytics
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ethics
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big data
Qlik, an expert in data analytics, is launching its first AI Council to incorporate ethical AI development into its mission, supported by renowned AI experts.
SAS joins the National Cyber Resilience Centre Group
Wed, 31st Jan 2024
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data analytics
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martech
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commerce systems
SAS joins the UK's National Cyber Resilience Centre Group, bolstering its efforts to protect small and medium-sized enterprises from cybercrime damages.
How CIOs can lead in achieving enterprise sustainability goals
Wed, 31st Jan 2024
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data analytics
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blockchain
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iot
CIOs are using their influence to drive sustainable practices within enterprises, leveraging technologies such as process automation and data analytics to boost ESG performance.
SolarWinds appoints Brian Goldfarb as new Chief Marketing Officer
Wed, 31st Jan 2024
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data analytics
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siem
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public cloud
SolarWinds appoints IT industry veteran Brian Goldfarb as CMO, leveraging his two-decade experience to further company's growth and transformation phase.
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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cdp
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
Revolent & Snowflake unite to combat global data skills gap
Wed, 31st Jan 2024
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martech
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data analytics
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cdp
Revolent partners with Snowflake to curate a data engineering training programme, aiming to fill the skills gap manifesting in tech industries globally.
Australians least confident in AI, reveals global Workday study
Tue, 30th Jan 2024
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digital transformation
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data analytics
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ai
Australian businesses express the highest global distrust in AI technology, with 60% showing scepticism, according to a study by cloud applications provider, Workday.
VIAVI & Optiva announce tech innovations for Mobile World Congress
Tue, 30th Jan 2024
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firewalls
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uc
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data analytics
VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.
Acumen prioritises data & AI for consumer brand competitiveness
Tue, 30th Jan 2024
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ai
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data analytics
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big data
Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.
Cloudwerx acquires AI consultancy Lightfold in strategic expansion
Tue, 30th Jan 2024
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uc
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data analytics
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ai
Cloudwerx, acquires Australian AI consultancy, Lightfold, broadening its advanced, data-driven service offering to customers in the APAC region.
The ABCs of top 2024 trends For digital experience success
Tue, 30th Jan 2024
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data analytics
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martech
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omnichannel
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
Neo4j names Kristen Pimpini as VP for Asia Pacific region
Tue, 30th Jan 2024
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data analytics
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ai
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big data
Neo4j appoints tech industry veteran Kristen Pimpini as VP for the rapidly expanding Asia Pacific region, who is predicted to enhance growth with his two-decade leadership experience.
Twilio honours AI startups pushing innovation in customer engagement
Tue, 30th Jan 2024
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data analytics
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cx
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martech
Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.
Project Manda launches to boost meeting productivity with AI
Tue, 30th Jan 2024
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data analytics
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productivity
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big data
Project Manda, using AI and analytics to overhaul unproductive meeting cultures in businesses, hopes to unlock and redirect significant time into organisational productivity.
Fleet revises open-source platform for unified device management
Mon, 29th Jan 2024
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data analytics
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mdm
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martech
Fleet revises its open-source device management platform, set to simplify IT support, consolidating Linux, Apple and Windows devices, and reducing reliance on proprietary platforms such as Jamf, Intune, MobileIron and Workspace ONE.
Distil.ai reveals UK shopping habits shift post-Christmas
Mon, 29th Jan 2024
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data analytics
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shopping
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big data
Analysis of shopping data by Distil.ai exhibits a surge in UK consumer spending post-Christmas, displacing Black Friday as the most profitable sales period and signalling a shift in habits.