CFOtech UK - Technology news for CFOs & financial decision-makers

Consumer Trust stories - Page 4

Frustrated british shopper browsing laptop generic products online retail disappointment

UK retailers struggle to deliver on digital personalisation promise

Fri, 14th Nov 2025
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digital transformation
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cx
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martech
Most UK retailers, despite heavy AI investment, still deliver only basic personalisation, frustrating shoppers and hitting revenues, industry research finds.
Colorful online shopping laptops phones festive digital wallet ai assistant

AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
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crypto
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cx
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martech
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
Retail store digital lock warning icons shadowy hands network connections supply chain cybersecurity vulnerability

Retailers face surge in AI-driven cyber threats & supply chain risks

Thu, 13th Nov 2025
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digital transformation
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advanced persistent threat protection
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supply chain
Nearly half of retailers face rising AI-driven cyber attacks, with just 25% prepared for these sophisticated threats amid growing supply chain security concerns.
Uk shopper desk laptop smartphone ai social media product reviews online shopping

UK shoppers blend AI, reviews & social media to make decisions

Thu, 30th Oct 2025
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martech
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ai
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google
UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.
British shopper fast online purchase laptop shopping bags shield trust efficiency uk digital shopping

UK consumers prioritise trust & speed in digital purchases

Thu, 30th Oct 2025
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martech
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marketing
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social media
UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.
British bank building secure steel shield digital id icons fingerprint facial silhouette financial security fraud prevention

Fraud protection now a top priority for UK bank customers

Thu, 30th Oct 2025
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surveillance
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cx
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martech
A FICO survey reveals 70% of UK consumers rank fraud protection as a top priority when choosing banks, reflecting rising security concerns.
Modern british shopper using laptop smartphone luxury products digital assistant

Luxury brands & AI agents top UK shoppers' product research

Mon, 27th Oct 2025
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cx
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martech
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ai
UK shoppers now trust luxury brand websites and AI agents like ChatGPT for product research, prioritising detailed info over traditional retail sources.
Uk shopper using smartphone computer viewing luxury brand websites ai assistant home

UK shoppers turn to luxury sites & AI for trusted product info

Thu, 23rd Oct 2025
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digital transformation
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genai
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ai
UK shoppers trust luxury brand websites and AI assistants like Chat GPT for reliable product info, with 68% favouring luxury sites and 67% AI tools.
Person using laptop online shopping ai security fraud risk icons ecommerce

AI-driven shopping surges, raising new risks for merchants

Thu, 23rd Oct 2025
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risk & compliance
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ai
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e-commerce
A survey shows 73% of shoppers use AI tools, raising new fraud risks and liability concerns for merchants during the rise of agentic commerce.
Realistic illustration person placing food order smartphone restaurant

Mobile app ordering four times faster than web, boosts loyalty

Thu, 16th Oct 2025
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cx
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martech
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software development
Paytronix report reveals restaurant orders are up to four times faster on native mobile apps than web, boosting loyalty and repeat customer purchases.
Uk young adults scrolling smartphones fashion cosmetics social media icons

Gen Z shift sees brand loyalty give way to trend-driven trust

Wed, 8th Oct 2025
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cx
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martech
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partner programmes
Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.
Confident caucasian woman using smartphone ai assistant modern uk ireland home

UK & Ireland consumers embrace AI assistants, trust grows with use

Thu, 2nd Oct 2025
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cx
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martech
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data privacy
Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.
Uk office buildings stormy skies worried businesspeople climate impact graphs

UK leads climate risk, firms unready amid net-zero push

Mon, 22nd Sep 2025
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supply chain
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risk & compliance
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genai
UK leads global climate risk assessments with 83% companies involved, yet 54% feel unprepared despite strong net-zero commitments.
Realistic illustration young adults smartphone laptop online shopping guidance

Gen Z & Millennials turn to AI for shopping advice over search

Wed, 17th Sep 2025
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martech
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llms
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ai
A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
Smartphone with protective shields security icons shadowy figure breach

Organisations rethink mobile app security amid rising breaches

Thu, 11th Sep 2025
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mdm
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partner programmes
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cybersecurity
Despite 93% confidence in defences, 62% of organisations faced mobile app breaches last year, prompting a shift towards proactive security in development.
Uk street small independent shops cautious shoppers careful spending

UK consumers cut impulse spending, turn to smaller retailers

Thu, 4th Sep 2025
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martech
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partner programmes
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personalisation
Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.
Secure digital cloud europe map interconnected locks shield privacy data security

NeoDay, T-Systems partner to boost GDPR-compliant loyalty tech

Sat, 30th Aug 2025
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cx
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martech
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partner programmes
NeoDay partners with T-Systems to offer a GDPR-compliant loyalty platform on the Open Telekom Cloud, enhancing data sovereignty across Europe.
Digital shield surrounded by shopping carts and security locks for online commerce protection from ai threats

Forter unveils tools to help retailers manage agentic AI surge

Thu, 7th Aug 2025
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martech
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commerce systems
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risk & compliance
Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.
Thoughtful british person using smartphone digital assistant human support technology caution

UK consumers cautious as AI assistants rise in global acceptance

Fri, 25th Jul 2025
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data privacy
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ai
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agentic ai
Over half of UK consumers use AI assistants for daily tasks but remain cautious, especially about financial decisions, valuing human support in stress.
Uk shoppers concerned about privacy robotic store surveillance cameras

UK consumers lose trust as retailers invest more in AI

Thu, 24th Jul 2025
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data protection
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cx
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martech
Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.