Coupa stories
Forrester predicts AI errors to cost B2B firms over USD $10 billion
Fri, 7th Nov 2025
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rpa
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genai
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ai
Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.
Pax8 appoints Tom Gavin to lead global marketing strategy & AI push
Thu, 2nd Oct 2025
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cx
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martech
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partner programmes
Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.
Doug Kurfess joins Globality as Chief Sales Officer to drive AI sourcing
Fri, 18th Jul 2025
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martech
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cdp
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erp
Globality appoints Doug Kurfess as Chief Sales Officer to lead worldwide sales and boost adoption of its AI-driven sourcing platform among major enterprises.
Tanium names Tara Ryan as Chief Marketing Officer for growth
Wed, 25th Jun 2025
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saas
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hcm
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it automation
Tanium appoints Tara Ryan as Chief Marketing Officer to drive global brand transformation and ambitious growth in autonomous endpoint management solutions.
Salesforce unveils Agentforce Partner Network to delivery specialised AI agents
Thu, 19th Sep 2024
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hyperscale
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martech
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cdp
Salesforce unveils the Agentforce Partner Network, collaborating with AWS, Google, and IBM to revolutionise AI-driven customer success with new agents.
Workato adds new leaders amid ambitious growth plans
Fri, 21st Jun 2024
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martech
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cdp
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lcnc
Workato announces key leadership hires amid rapid growth, appointing Chandar Pattabhiram as Chief Go-to-Market Officer and Bhagat Nainani as Head of Product and Engineering.