Customer data Stories

UK Stories

Customer data stories

Net-Defence warns travel scams grow more convincing

Travel firms are facing more convincing fraud as criminals use genuine booking details to trick customers into paying bogus fees.

By Sean Mitchell • 5 min read • Last week

Supply Chain

Treasury report warns UK firms over resilience blind spot

Most UK senior leaders expect more disruption ahead, yet many still see resilience spending as a cost rather than commercial value.

By Sofiah Nichole Salivio • 5 min read • Last week

Customer Relationship Management

UK retailers say loyalty systems lack AI readiness

Most UK retailers still lack the loyalty infrastructure needed for agentic AI, as 72% say their systems are not fully ready.

By Sean Mitchell • 4 min read • This month

Global Stories

Customer data stories

Software-as-a-Service

Umbraco launches Automate with AI workflow controls

Marketing teams can now automate customer journeys and routine site tasks without sending data to a separate platform, easing GDPR concerns.

By Mark Tarre • 4 min read • Last week

Customer Relationship Management

Why Customer 360 initiatives fail to deliver ROI

Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.

By Edmund Ng • 6 min read • Last week

Software-as-a-Service

Leap rebrands Ticketbooth as it expands across APAC

Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.

By Sean Mitchell • 4 min read • Last week

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last week

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data Protection

Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI

Poor data quality is now a business risk for Chief Data Officers, undermining AI, customer service and compliance across the enterprise.

By Bobby Joseph • 6 min read • Last week

Marketing Technologies

Braze teams up with Databricks on data integration

The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.

By Mark Tarre • 4 min read • Last week

Data Protection

Adding AI to a platform is easy, adding it without breaking your security isn't

Most firms rushing AI into sensitive systems lack basic access controls, leaving customer data exposed to wider breaches and governance gaps.

By Justin Smith • 5 min read • Last week

Data Protection

Kwik Trip adds AI loyalty campaigns with Eagle Eye

The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Hostinger launches eCommerce tool for small sellers

Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.

By Joseph Gabriel Lagonsin • 3 min read • This month

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • This month

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • This month

Stories from Other Regions

Customer data stories

Data Protection

Personalization, privacy, and the question of identity

Consumers may feel watched rather than served as brands collect more personal data for targeting, inclusion, and fraud prevention.

By Tom Vincent • 8 min read • Last week

Customer Relationship Management

The Hidden Cost of Bad Contact Data for Australian Finance Teams

Bad contact data is costing large Australian organisations hundreds of thousands of dollars a year through delayed payments, fraud risk and wasted spend.

By Edmund Ng • 5 min read • Last week