Customer data stories
Retailers risk weaker personalisation and wasted spend this peak season unless customer data is cleaned up before AI systems are switched on.
Marketers can now clean and activate customer records inside Snowflake, cutting data movement and tightening privacy controls.
The deal gives the customer experience outsourcer 24/7 threat detection and incident response as clients demand stronger proof of security controls.
The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.
Nearly one in 10 AI security alerts in retail involved systems exposing protected customer data to users without access, research found.
Unverified AI outputs can quietly drive failed deliveries, compliance noise and customer-record errors across Asia Pacific businesses.
Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.
Data theft is now driving ransom demands, with average payments rising and attackers increasingly targeting senior staff at exposed companies.
AI agents could soon handle shopping, payments and support in the background, forcing businesses to strengthen trust as screens fade from view.
No story details were provided, leaving readers unable to gauge Twilio's latest move or its impact.
Pressure on brands from counterfeits and online fraud is driving Corsearch's commercial reset as Nicholas Langeveld takes over revenue leadership.
Smaller businesses and MSPs are being offered controls to stop staff sending sensitive data into generative AI tools, amid growing governance gaps.
AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.
The North Dakota lender cut fraud losses and lifted logins after linking marketing, onboarding and banking tools into one platform.
Incomplete customer data can undermine overseas sales, delaying deliveries, returns and marketing even when Australian fulfilment is strong.
Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.
GPU cloud operators could cut downtime as the new tool opens support tickets automatically when storage faults are detected.
Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.
Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.
The appointment signals a push to win cautious enterprise buyers as the supply-chain AI company expands in the US after a USD $75 million seed round.