Customer data stories
Nearly half of finance and insurance staff using AI at work have pasted sensitive information into tools without employer approval, a survey found.
A survey of 1,000 owners suggests gaps in understanding may leave 754,000 UK small firms exposed to cyber and other claims.
Businesses are being urged to treat cyber security as a marketing and reputation issue, with digital channels now central to customer trust.
More than four in 10 finance and insurance staff using AI at work have shared sensitive data without their employer’s knowledge, a survey found.
The vast majority of ANZ firms are still struggling to prove AI pays off, with many lacking budgets, governance and reliable data foundations.
Businesses using HubSpot can now trigger and log personalised SMS within existing workflows, reducing manual handling across sales, marketing and service teams.
The month-long programme drew sceptics in and surfaced more than 50 automation ideas, with staff building tools for daily work by the end.
Poor data can undermine compliance, fraud detection and reporting, making strong governance essential for banks handling sensitive customer records.
Brands will face pressure to make AI-driven loyalty decisions explainable as partnerships and connected platforms reshape customer experiences in 2027.
Brands will need cleaner data and tighter AI governance to avoid tone-deaf offers and ensure customer decisions still reflect human judgement.
Brands will face sharper pressure in 2027 to prove loyalty spend lifts customer value, as AI exposes gaps in customer data and service.
Sales teams in manufacturing and distribution will get clearer next-step prompts as SugarAI folds CRM and ERP data into its new tools.
Businesses need more interoperable loyalty systems as customer data, marketing and offers increasingly span multiple teams and vendors.
Marketers can now manage campaigns and customer journeys inside ChatGPT, Claude, Gemini and Copilot as Adobe widens its AI reach.
The platform will help the carmaker link fragmented records across brands, dealers and service channels to target owners more accurately.
Marketers using the platform can now connect ChatGPT and Claude to approved data and workflows as Attentive pushes deeper into AI-led CRM.
Poor-quality records can undermine compliance, slow onboarding and weaken fraud checks, making robust data governance essential for banks.
The appointments deepen Gong's push into AI for sales teams, with security and governance becoming more central as it serves more than 5,000 customers.
Lost access controls are leaving sensitive company systems open long after staff depart, with 64% of ex-employees still able to view data.
The hire reflects growing demand for senior AI expertise as consultancies help businesses turn experimental tools into measurable operational gains.