CFOtech UK - Technology news for CFOs & financial decision-makers

Digital Engagement stories - Page 2

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Optimizely One delivers 446% ROI & USD $7.1M in benefits

Wed, 8th Oct 2025
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data analytics
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digital transformation
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ecm
Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.
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Six Nations Rugby partners with Capgemini to boost digital fan experience

Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
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Consilium expands AI apps for Webex Contact Centre worldwide

Tue, 30th Sep 2025
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Consilium Software has launched new AI-powered apps for Webex Contact Centre, enhancing quality management and voice automation across North America and Asia Pacific.
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Granicus names Karthik Anbalagan to lead AI in public sector

Thu, 18th Sep 2025
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crm
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data analytics
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cx
Granicus appoints Karthik Anbalagan as General Manager of Emerging Technologies to lead AI innovation for government public sector engagement and services.
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Forter unveils tools to help retailers manage agentic AI surge

Thu, 7th Aug 2025
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martech
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commerce systems
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risk & compliance
Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.
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UK online sales & cross-border gifting surge as travel booms

Tue, 29th Jul 2025
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gaming
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digital entertainment
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digital engagement
UK summer travel surges as online sales rise 7% and cross-border gifting jumps 138%, driven by growing mobile shopping and digital engagement.
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Spain tops global fast fashion charts as Europe dominates market

Thu, 24th Jul 2025
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clean technologies
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digital engagement
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sustainability
Spain leads global fast fashion, with 91.5% market share as Europe dominates, despite environmental concerns, reveals study by Kaiia.
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Prime Day grows in Australia as shoppers hunt value & savings

Fri, 11th Jul 2025
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cx
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martech
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amazon
Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.
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NorthEdge invests in Oak Engage to drive expansion & growth

Thu, 3rd Jul 2025
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saas
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hcm
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ai
NorthEdge has invested in Newcastle's Oak Engage to boost growth of its employee engagement software, serving clients like NatWest and Aldi.
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AI transforms sports engagement as fans seek personalisation

Tue, 1st Jul 2025
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
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LG launches Radio Optimism to boost meaningful digital bonds

Wed, 25th Jun 2025
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ai
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digital engagement
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social media
LG has launched Radio Optimism, an AI-powered music platform designed to foster deeper digital bonds amid growing social disconnection worldwide.
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Marketers predict traditional SEO obsolete by 2026, survey finds

Tue, 20th May 2025
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
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Consumer frustration, poor digital experiences on the rise

Tue, 20th May 2025
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martech
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digital engagement
91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.
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TheFork launches new tools to boost UK restaurants for summer

Tue, 13th May 2025
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digital engagement
TheFork unveils new tools in TheFork Manager to boost UK restaurant bookings, reduce no-shows, and enhance guest experience ahead of the busy summer season.
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The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Mon, 7th Apr 2025
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fintech
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digital engagement
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opinion
Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.
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TP report shows Gen Z prefer interactive communication

Fri, 4th Apr 2025
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cx
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martech
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digital engagement
A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.
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Charlotte Tilbury & Huda Beauty lead UK beauty brands

Thu, 6th Mar 2025
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digital engagement
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instagram
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social media
Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.
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Gen Z to boost UK January sales with GBP £2.5 billion spend

Mon, 20th Jan 2025
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cx
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martech
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personalisation
Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.
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Domo's report unveils AI's impact on digital behaviour

Thu, 26th Dec 2024
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commerce systems
Domo's latest Data Never Sleeps report reveals 5.52 billion internet users generate vast data every minute, highlighting AI's growing influence on digital behaviour.
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NICE CXone platform sees 80% increase in interactions

Thu, 5th Dec 2024
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ai
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digital engagement
NICE's CXone MPower platform saw an 80% rise in automated customer interactions over Black Friday and Cyber Monday, reflecting a growing reliance on automation.