Influencer Marketing stories - Page 5
Capgemini report highlights consumer shift to Gen AI tech
Mon, 13th Jan 2025
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martech
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genai
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ai
A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.
Record USD $241 billion in US holiday online sales for 2024
Wed, 8th Jan 2025
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martech
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commerce systems
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bnpl
Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.
Charlotte Tilbury leads Christmas social media beauty race
Tue, 24th Dec 2024
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e-commerce
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instagram
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social media
Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.
Kolsquare acquires Woomio to boost European market reach
Mon, 23rd Dec 2024
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saas
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social media
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transparency
Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.
impact.com reports record growth & USD $200m revenue in 2024
Fri, 13th Dec 2024
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martech
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cdp
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clean technologies
impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.
Marks & Spencer tops Christmas social media supermarket war
Fri, 6th Dec 2024
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social media
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christmas
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influencer marketing
Marks & Spencer has dominated social media this Christmas, amassing an earned media value of GBP £6.7 million through a robust influencer campaign.
Tips to boost festive marketing for UK small businesses
Tue, 26th Nov 2024
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uc
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cx
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martech
As the festive season nears, 80% of UK consumers plan to support new small businesses, highlighting opportunities for SMEs to captivate holiday shoppers.
Marketing shifts to AI-focused strategies in 2025
Tue, 19th Nov 2024
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data analytics
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cx
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martech
In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.
Marketing faces a transformative AI-driven future by 2025
Fri, 15th Nov 2024
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data analytics
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cx
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martech
The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
First-party data collection prioritised due to privacy laws
Thu, 18th Apr 2024
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genai
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data privacy
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ai
Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.
Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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youtube
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instagram
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social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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ecm
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martech
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ai
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
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e-commerce
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ar, vr & metaverse
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social media
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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public cloud
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llms
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ai
Affable.ai launches Skye, the world's first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Komo changes the landscape of influencer marketing
Tue, 16th May 2023
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cx
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martech
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data ownership
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.
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Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer
Tue, 16th May 2023
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uc
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collaboration
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leadership
Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.