KPIs stories
Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.
AI is forcing UK firms to rethink productivity as leaders warn that gains will depend on fixing workflows, skills and integration gaps.
Routine analytics work is being shifted from data scientists as Anthropic says Claude now handles most queries with about 95% accuracy overall.
Strategic deployment, rather than bigger budgets, is emerging as the key way finance chiefs can turn AI into revenue and margin gains.
Compliance managers could cut alert review times by up to half as financial firms face surging false positives and heavier regulatory scrutiny.
Asia-based Xero users can now compare revenue growth, margins and cash metrics with local peers to spot problems earlier.
Legal teams will be able to benchmark AI uptake and governance as Harvey opens early access to a tool built to replace spreadsheets and manual reporting.
Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.
Most executives still rely on artificial intelligence to draft emails and summarise documents, despite rising confidence and training uptake.
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.
The tie-up aims to help firms scale AI agents with better governance, tracing decisions and proving business impact beyond pilot projects.
Routine delays in NHS trusts are costing more than GBP £1 billion a year and leaving millions of appointments missed, a report says.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
Poor communication on AI rules is fuelling shadow use in Australian firms, as nearly half of executives still see it as an IT issue.
Data exposure risk has risen after Ontario's auditor found thousands of public servants were using unsecured AI sites on work devices.
Sustainability targets will now affect pay reviews at Ant International, as the payments firm widens internal accountability beyond financial results.
High abandonment rates and thin business tools are blunting banks’ digital gains even as customer adoption of online services rises.
Customers can now monitor transport and warehouse activity in real time as rising costs and disruption push firms to unify supply chain data.
Most providers are using AI already, but only a minority have the governance and revenue models needed to turn it into growth.
