Market research stories - Page 5

UK bosses say AI will transform roles, boost hiring and revenue, as daily use soars but fears over security and tool sprawl persist.

Gigamon holds 50% of the deep observability market as AI and LLM demand fuels rapid hybrid cloud growth toward USD $1.7 billion by 2029.

Bolt Insight raises GBP £7m led by Pembroke VCT to expand globally and build an AI “assistant chief insights officer” for brands.

Firms that embed AI in digital workplace tools are twice as likely to beat revenue goals, as gaps widen with slower-moving rivals.

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

Gartner warns most carmakers will rein in AI spending within five years, leaving a small, software-led elite to dominate the industry.

A global NTT DATA study finds AI leaders are 2.5 times likelier to see double-digit revenue growth and triple the profit margins of peers.

Research teams not using AI risk losing influence, with AI-powered insights driving 72% of teams to increased demand and budget, Qualtrics finds.

QuantWare, Q-CTRL and Qblox launch QUB, a modular quantum computing platform offering 5 to 41 qubits for enterprise and research flexibility.

Anthropic's Claude now integrates GWI's data, offering instant, bias-checked market research from 3 billion consumers across 50+ countries within AI chats.

Datadog has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking the second consecutive year of recognition.

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

Repetitive tasks in UK finance departments cost businesses GBP £179 billion annually, harming productivity and driving 74% of workers to consider quitting.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

Nearly one-third of marketers using agentic AI expect quantum computing to influence marketing within two years, signalling rapid tech adoption ahead.

Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.

Qualtrics and PureSpectrum expand their partnership to deliver AI-driven synthetic market insights, cutting research time to minutes and halving costs by 2025.

Qualtrics and PureSpectrum partner to enhance synthetic research, slashing costs and speeding insights for market researchers worldwide.

Metaforms, a San Francisco AI startup, has raised USD $9 million to enhance market research efficiency with innovative AI automation tools.

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.