Millennials stories - Page 3

Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

While 38% of UK shoppers use AI in retail, 72% want control and 94% demand transparency in how AI handles their data and choices.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

A quarter of Australian workers are banned from using AI at work, with many lacking training and clear guidance amid rising concerns over data and regulation.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

AI boosts productivity and well-being in UK SMEs, yet older workers' slower uptake reveals a generational divide hindering full workplace adoption.

Over half of UK consumers use AI assistants for daily tasks but remain cautious, especially about financial decisions, valuing human support in stress.

Nearly half of UK firms now offer a four-day work week, replacing 'Summer Fridays' as younger workers lead demand for permanent flexibility.

Over half of UK parents say their children can bypass online controls, exposing a widening digital gap in managing screen time and internet safety at home.

UK SMEs adopt AI tools far less than larger firms, risking innovation and competitiveness as only 24% invest in AI or staff training, says new report.

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

Over half of UK families report elders fall victim to online scams, with younger generations now leading efforts to improve their cyber safety at home.

Rising inflation and tariffs are forcing global consumers to cut grocery spending, shift to discount retailers, and reduce purchases across several retail categories.