CFOtech UK - Technology news for CFOs & financial decision-makers

Public Relations stories

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The Golden Triangle of marketing in the AI era

Today
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
European cafe terrace influencers recording content brand wall

Food & drink brands double down on influencers for 2026

Last week
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martech
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partner programmes
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cdp
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
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Google AI more negative than ChatGPT for brand reputation

This month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Aleesha naxakis headshot

Style, substance, and strategy: Drawing similarities between pageantry and PR

This month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
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Why "Give to Gain" needs to stop being a women's virtue and start being a business model

This month
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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
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The women who keep fintech clear, usable, and trusted

This month
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digital transformation
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crypto
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fintech
Women in fintech comms quietly shape how digital finance is explained, tested and trusted, turning complex systems into everyday tools.
Geoff

International Women's Day: What real equity looks like in business

This month
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partner programmes
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ai
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ai ethics & governance
On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.
Candice gersun

From video games to AI visibility: How women in tech can build authority through PR

This month
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gaming
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martech
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partner programmes
From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.
Energyzer.

Energyz Black wins Hotwire Accelerator for UK energy AI

This month
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ai
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clean technologies
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hotwire
Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.
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Why diverse SaaS leadership must be a board priority

This month
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digital transformation
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risk & compliance
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erp
Homogeneous leadership in SaaS is more than a cultural concern; it is a strategic risk that stifles innovation, resilience and commercial performance.
Ilissa

Beyond visibility: how true leadership really works

This month
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devops
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digital transformation
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hcm
On International Women's Day, leadership's true test lies not in visibility at the table, but in daily accountability after meetings end.
Safaque kagdi

Women in tech must demand more than token PR support

This month
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erp
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api
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llms
On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.
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Why tech communications need diversity at the table

This month
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software development
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smb
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it department
Tech communications win trust when diverse voices shape stories around outcomes and lived experience, not just logic and specs.
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Gartner: LLMs to reshape PR budgets & staff chatbots

Last month
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martech
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hcm
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rpa
Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.
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Apple opens 2026 Swift Student Challenge to global coders

Last month
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software development
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ios
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apple
Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.
Clarity

Clarity unveils Surfacd to track B2B brands in AI search

Last month
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cx
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martech
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genai
Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.
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AI has raised the stakes: Why strategic communications remains human-led in 2026

Last month
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digital transformation
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partner programmes
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risk & compliance
AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.
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Manchester AI incubator selects first startup cohort

Last month
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ai
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healthtech
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it industry
Manchester's Turing Innovation Catalyst has picked seven early-stage AI startups for its first TIC Startup Lab incubator cohort.
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Infosecurity Europe unveils new Cyber Startup Programme

Last month
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cybersecurity
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it industry
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smb
Infosecurity Europe 2026 will debut a Cyber Startup Programmeme at ExCeL London, adding a startup zone, founder track and pitch award.
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UK cyberattacks surge 129%, fuelling risk & losses

Wed, 28th Jan 2026
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data protection
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dr
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ransomware
Significant UK cyberattacks jump 129%, with major incidents hitting firms' finances, supply chains and insurance costs across the economy.