Search Engine Optimisation (SEO) stories - Page 4
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
eCommerce platforms face AI-powered cyber threats for 2025 season
Wed, 26th Nov 2025
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vpns
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mfa
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crypto
eCommerce platforms face rising AI-driven cyber threats ahead of 2025 holidays as attackers exploit vulnerabilities and stolen credentials for fraud.
Search and you shall find: How to optimise your content for AI
Sat, 22nd Nov 2025
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martech
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genai
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llms
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
From searchable to AI-Visible: The next frontier of personal branding
Fri, 21st Nov 2025
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martech
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partner programmes
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ai
AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.
Australian retailers warned on AI search as duplication soars
Thu, 20th Nov 2025
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cx
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martech
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supply chain
Analysis shows 85% of Australian online retailers' product pages underperform in search, with 49% product description duplication hindering AI-driven discovery.
AI & retail media are set to transform UK shopping by 2026
Thu, 20th Nov 2025
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martech
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commerce systems
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supply chain
By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.
Amplitude launches AI Visibility to boost brands in AI search
Thu, 30th Oct 2025
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data analytics
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martech
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partner programmes
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
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martech
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genai
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llms
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Brandi AI unveils platform to boost brand presence in AI results
Wed, 8th Oct 2025
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martech
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marketing
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content creation
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
Paul Smith appoints Verde Digital to boost global SEO presence
Wed, 20th Aug 2025
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digital transformation
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martech
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e-commerce
Paul Smith has appointed Verde Digital to enhance its global SEO, aiming to expand reach in the luxury market through targeted, innovative digital strategies.
AI-driven phishing & quishing attacks surge in Netcraft report
Thu, 7th Aug 2025
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martech
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advanced persistent threat protection
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llms
Netcraft reports a surge in AI-driven phishing, quishing, and brand impersonation attacks, pushing firms to boost cyber defences before 2025.
Optimizely unveils CMS features to boost AI search visibility
Wed, 30th Jul 2025
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ecm
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martech
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genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Fire on the Hill unveils GEO service to boost AI brand visibility
Tue, 29th Jul 2025
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digital transformation
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martech
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genai
Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.
UK retail traffic from GenAI assistants surges 1200%
Thu, 24th Jul 2025
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data analytics
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martech
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genai
UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.
Homeware brands adapt as UK demand grows for outdoor living
Thu, 24th Jul 2025
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martech
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marketing
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social media
UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.
Agencies urged to refine digital marketing for AI search rise
Thu, 3rd Jul 2025
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saas
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martech
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partner programmes
Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
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data analytics
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cx
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martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
Agentic AI drives retail shift from legacy systems to smart commerce
Thu, 3rd Jul 2025
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devops
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ecm
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cx
Retailers are adopting agentic AI to overcome outdated systems, enabling smarter, faster eCommerce that meets modern consumer demands for personalised digital experiences.
Global survey finds marketers see gTLDs as branding boost
Wed, 21st May 2025
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
Marketers predict traditional SEO obsolete by 2026, survey finds
Tue, 20th May 2025
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
AI speeds up SEO for eCommerce brands facing new challenges
Thu, 15th May 2025
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martech
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commerce systems
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supply chain
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.