Search Engine Optimisation (SEO) stories - Page 5
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Free creative industry workshops announced for West Yorkshire
Thu, 15th May 2025
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martech
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ai
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cloud services
Free workshops on branding, AI, and sales will support creative businesses in West Yorkshire, hosted by Unity Enterprise at Leeds Media Centre.
OneShot.ai unveils Execution OS to unite AI & human sales teams
Wed, 23rd Apr 2025
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saas
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crm
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martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
PlexusAV appoints Tommy Tran as Global Marketing Manager
Fri, 4th Apr 2025
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
The way we search has changed - Why haven't websites?
Wed, 26th Mar 2025
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digital transformation
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biometrics
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martech
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
Commerce Team & Block & Tam form strategic partnership
Fri, 31st Jan 2025
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martech
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commerce systems
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e-commerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
Searchspring reports 55% surge in 2024 Black Friday sales
Mon, 30th Dec 2024
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data analytics
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cx
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martech
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
Electronic retailers anticipate web traffic surge for Black Friday
Fri, 22nd Nov 2024
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martech
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partner programmes
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lenovo
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
The new AI economy: welcome to the era of knowledge-as-a-service
Thu, 21st Nov 2024
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saas
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martech
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llms
The era of Knowledge-as-a-Service is emerging, reshaping the internet with AI-driven models that prioritise ethical data use and community engagement.
AI to transform B2B marketing strategies in 2025
Mon, 18th Nov 2024
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Aston Barclay partners with IDHL for digital expansion
Thu, 7th Nov 2024
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cx
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martech
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partner programmes
Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.
Impressive launches Skailed to automate SEO landing pages
Wed, 9th Oct 2024
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
UK business AI spending surges 177%, ChatGPT up 835%
Wed, 2nd Oct 2024
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martech
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ai
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productivity
UK companies have boosted AI spending by 177%, with specific tools like ChatGPT seeing an 835% rise, according to Soldo's latest Spend Index.
CortexClick debuts AI platform for developer-focused content
Thu, 26th Sep 2024
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saas
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martech
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software development
CortexClick unveils an AI-driven content generation platform tailored for developer tools, cloud, and enterprise SaaS firms, promising high-quality output at scale.
MediaVision relocates to larger London office amid growth
Fri, 6th Sep 2024
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martech
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marketing
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seo
London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.
MediaVision's Metis platform wins six digital marketing awards
Mon, 5th Aug 2024
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martech
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seo
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accelerate
MediaVision's Metis platform has won six digital marketing awards, recognising its impact on SEO for top brands like New Look and Monsoon.
AppScenic launches new AI tools for eCommerce automation
Tue, 23rd Jul 2024
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martech
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commerce systems
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ai
ECommerce platform AppScenic has launched AI tools using OpenAI's API to help retailers optimise product pages, marketing, and SEO, streamlining store management.
Hexaware launches AI app for eCommerce product descriptions
Mon, 15th Jul 2024
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digital transformation
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cx
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martech
Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.
Epicor buys KYKLO to enhance AI-driven ERP & digital sales
Thu, 13th Jun 2024
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martech
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erp
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api
Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.
AI in Commerce: Why retailers need to beware
Tue, 11th Jun 2024
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cx
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martech
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advanced persistent threat protection
Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.
NP Digital acquires SearchGuru to bolster APAC market presence
Wed, 5th Jun 2024
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martech
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marketing
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dhl
NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP's 270-strong team.