Sports Technology (SportsTech) stories - Page 3
Six Nations Rugby partners with Capgemini to boost digital fan experience
Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
Epic Padel raises USD $10M to expand clubs & global reach
Thu, 25th Sep 2025
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global expansion
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sportstech
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angel investors
Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.
Harlequins partners with AccountsIQ to drive data-led operations
Wed, 24th Sep 2025
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data analytics
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digital transformation
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bi
Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.
Axon Perform opens UK office to boost elite sports analytics
Wed, 17th Sep 2025
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data analytics
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data science
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ai
Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.
Premier Sports Network partners with Alcatraz for stadium security
Fri, 12th Sep 2025
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surveillance
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physical security
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facial recognition
Premier Sports Network partners with Alcatraz to enhance stadium security using facial biometric authentication, improving safety and access worldwide.
Girona FC chooses WatchGuard to boost cyber security strategy
Thu, 11th Sep 2025
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firewalls
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data protection
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digital transformation
Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.
Hisense extends FIFA World Cup partnership, unveils AI tech for 2026
Sat, 6th Sep 2025
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gaming
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smart home
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digital entertainment
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
8x8 extends Southampton FC partnership to boost fan engagement
Fri, 29th Aug 2025
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uc
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cx
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martech
8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.
Generative AI transforms Women's Rugby World Cup broadcasts
Fri, 22nd Aug 2025
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digital transformation
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genai
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ai
Capgemini's AI-powered TryZone IQ will enhance live Women's Rugby World Cup 2025 broadcasts with real-time insights, boosting fan engagement globally.
Kosterman makes F1 Academy debut with livery honouring 200 women
Thu, 21st Aug 2025
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gender equality
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sportstech
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teamviewer
Esmee Kosterman debuts in F1 Academy at Zandvoort, driving a car showcasing 200 women role models to inspire equality in motorsport and STEM.
World Aquatics to migrate core systems to Alibaba Cloud by 2028
Wed, 30th Jul 2025
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data analytics
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digital transformation
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martech
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
McLaren Racing, Freshworks partner to streamline IT for 2025
Sat, 26th Jul 2025
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erp
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formula one
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itsm
McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Oracle Red Bull Racing adopts cloud suite to boost F1 operations
Fri, 27th Jun 2025
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digital transformation
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cx
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martech
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.
Meta & Oakley launch AI sports glasses from USD $399
Tue, 24th Jun 2025
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agentic ai
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meta
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surfing
Meta and Oakley launch AI-powered sports glasses starting at USD $399, featuring a 3K camera, AI assistant, and water resistance for athletes worldwide.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
Apple unveils watchOS 26 with new design & smart features
Tue, 10th Jun 2025
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wearables
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api
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apple
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
Infobip, Haas F1 partner to boost fan engagement with AI tech
Sat, 10th May 2025
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cx
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martech
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ai
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
FC Bayern partners with Celonis to boost operations with AI
Fri, 9th May 2025
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hcm
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ai
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recruitment
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.
How the Orlando Magic are reinventing fandom with data and AI
Thu, 8th May 2025
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.