Sports Technology (SportsTech) stories - Page 4

The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

Atos showcased innovative digital solutions at the Winter European Youth Olympic Festival, enhancing media engagement and fan interaction across Europe.

Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.

China has become the largest global market for wrist-worn devices, leading shipments at 45.8 million units, driven by a 20.1% year-on-year growth.

Pixellot has announced a leadership change, with Alon Werber stepping down as CEO after nearly a decade, succeeding by Doron Gerstel.

AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.

AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.

FC Barcelona partners with Fortinet for cutting-edge cybersecurity at the future Spotify Camp Nou, enhancing digital security and innovation until 2028.

Bristol Sport enhances its financial operations by utilising Xledger UK's automated cloud solution, aiming to streamline processes and support ambitious growth.

SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.

TeamViewer's SheSportTech initiative, supported by Manchester United and Mercedes-AMG PETRONAS Formula One Team, aims to inspire and support women in sports technology careers through training grants, mentorship, and exclusive experiences.

Tape Ark collaborates with Google Cloud to digitise a massive tape-based sports broadcast archive, providing fans access to historical footage and creating new income streams for broadcasters.