Alludium launches public no-code AI agent platform
Alludium has opened its AI agent platform to public users for the first time, moving from private testing with early partners to commercial availability.
The London-based company describes the product as an "Agent Operating System" that lets people build and run custom AI agents through a conversational interface. It is aimed at individuals and teams looking to automate tasks across the software tools they use day to day, without writing code.
The launch follows a period of development with "design partners" and a debut at Web Summit 2025. The platform is now open to individuals and teams to build, deploy, and collaborate on custom AI agents.
Alludium is backed by Sure Valley Ventures and Catenai, an AIM-quoted digital media and technology services provider. Catenai has highlighted Alludium as part of its investment activity in technology businesses.
Product focus
Alludium positions the platform around agents that can take actions on a user's behalf across business tools. It presents the product as a step beyond personal AI agents by targeting teams in organisations that need shared workflows and governance over what agents can do.
The platform centres on building agents through conversation and emphasises collaboration, allowing teams to work together on configuration and deployment. The stated goal is to automate tasks and workflows across the tools organisations already use.
Alludium previously announced a partnership with Google earlier this year but did not provide further details in the launch announcement, including which Google products are involved.
Commercial rollout
The product is commercially available from launch, with paid plans enabled. Billing runs through Stripe, which is commonly used for online payments and subscriptions.
The move to paid plans marks a shift from early product development to a more standard software-as-a-service model, clarifying how the platform will generate revenue as usage expands beyond early partners.
Agent-based automation is a crowded field, with established vendors and startups offering tools that use large language models for task execution, information retrieval, and workflow management. Many platforms target developers, while others focus on no-code and low-code business users.
Alludium is targeting the no-code segment with a conversational build experience and an emphasis on teams. That puts it in competition with workflow automation products adding AI features, as well as newer agent-first platforms.
Investor activity
Alludium and Catenai plan to host a live investor presentation and product demonstration on the Investor Meet Company platform. Further details, including timing and registration, are expected to follow.
The session appears aimed at raising awareness among retail and institutional investors, particularly given Catenai's public market listing. Product demonstrations have also become a common part of go-to-market strategies for AI software companies, which often need to show reliability and clear use cases alongside technical claims.
John Frizelle, founder and CEO of Alludium, described the launch as the end of a long preparation phase and the start of broader adoption.
"Opening Alludium to the public is a milestone we've been working tirelessly toward since day one. We've spent months refining the platform with our design partners, and we're now ready to put it in the hands of a wider audience. This is the beginning of a new chapter for Alludium," said John Frizelle, Founder & CEO, Alludium.
Catenai chief executive John Farthing linked the release to the company's investment rationale and ongoing involvement with the business.
"Alludium's launch represents the delivery of a commitment we've been building toward since our initial investment. We're proud to see the team reach this milestone and look forward to supporting their continued growth," said Farthing.
Alludium said it will continue expanding access beyond the initial cohort of design partners as it brings more individuals and teams onto the platform.