Commercial Strategy stories

Deloitte, Microsoft and Intel among SAS partner awards winners as global software vendor spotlights channel growth across Europe, Asia-Pacific and the Americas.

Backblaze appoints Anuj Kumar as Chief Revenue Officer to accelerate AI-focused growth, as B2 Cloud Storage expands with neocloud demand.

Mail Metrics taps Avanade Ireland's Karl Kohler as Chief Revenue Officer to drive UK, Ireland and European expansion toward USD $1 billion.

CloudClevr eyes fresh UK deals after completing integration, as strengthened recurring revenue and a new leadership push set up FY27 expansion.

Racing Bulls' cherry blossom Japanese Grand Prix livery inspires limited-edition motion simulator as F1 collectibles market expands.

New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

Unlimit appoints Irene Skrynova CEO of global payments to unify its processing, product and tech as it pivots to financial infrastructure.

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

Women are entering tech in greater numbers, but real power lies in shaping revenue, strategy and growth, not just filling headcount targets.

IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.

ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

Willo names Jim Berrisford VP of Partnerships to drive global alliances after GBP £3 million backing and new UK office openings.

Yaspa appoints payments veteran Justin Fraser as Chief Revenue Officer to drive global growth of its open banking and AI payments platform.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.