The Ultimate Guide to Customer Data Platforms
2025 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports

IDC MarketScape on CDP & Digital Transformation
Vitality partners with FICO to offer personalised digit...
Last week

Gartner on CDP & Digital Transformation
Informatica unveils AI Agent Engineering for data manag...
Last month

Gartner on CDP & MarTech
Optimizely unveils enhanced Opal AI to boost marketing ...
Last month

Frost & Sullivan on CDP & UC
RingCentral unveils flexible pay-per-organiser model fo...
Last month

Gartner on CDP & SaaS
Neo4j launches serverless graph analytics platform for ...
Last month
Featured news

About Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

About Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
Last month

About Big Data
How the Orlando Magic are reinventing fandom with data ...
Last month

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Tue, 22nd Apr 2025
Expert columns

By Sam Shennan of Incubeta
Un-marketing: redefining personalized marketing strateg...
4 days ago

By Steven Schuler of Twilio
Does anyone know what a CDP is anymore?
6 days ago

By Billy Loizou of Amperity
The new customer data imperative: Real-life challenges ...
Last week

By Sangeeta Mudnal of Glu
Are you ready for the conversational commerce revolutio...
Last week

By Richard Knott of InfoSum
From compliance to campaigns: Data collaboration as Fin...
Last week
Interviews

Discussing Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

Discussing Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
Last month

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
Last month

Discussing Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Tue, 22nd Apr 2025

Discussing Digital Marketing
Exclusive: How Constant Contact is empowering small bus...
Thu, 20th Feb 2025
More expert columns

By Nicole Buisson of Lightspeed
Venues are predicting major growth in 2025 - here’s the...
Mon, 28th Apr 2025

By Billy Loizou of Amperity
Achieve True Personalisation with AI-Powered Customer D...
Tue, 15th Apr 2025

By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Thu, 10th Apr 2025

By Twilio
Creating a lead generation flywheel with AI and data at...
Fri, 4th Apr 2025

By Nicola Kinsella of Fluent Commerce
Transforming retail; What to consider before deploying ...
Mon, 24th Mar 2025

By Donovan Jackson
Adobe Summit 2025: Creativity for all as Shantanu Naray...
Mon, 24th Mar 2025
Top players
Recent news

About Privacy
Canadian IT leaders weigh AI agent risks & opportunitie...
Yesterday

About Software-as-a-Service
Teradata & Fivetran team up to streamline data integrat...
2 days ago

About Business Intelligence
dbt Labs unveils AI tools to boost data autonomy & gove...
3 days ago

About Public Sector
Salesforce to acquire Informatica for equity value of U...
3 days ago

About Digital Transformation
UK executives see AI as key, but only 16% feel ready to...
3 days ago
More news

About Voice recognition
LG unveils 2025 QNED evo TVs with advanced AI & Mini LE...
3 days ago

About Cloud Services
Pigment , Google Cloud partner to boost AI business pla...
4 days ago

About IT services
Atturra to acquire DalRae for up to AUD $20 million cas...
4 days ago

About Digital Marketing
Maadtech.AI unveils autonomous AI platform for Thai mar...
4 days ago

About Digital Transformation
Australian firms slow to lead despite AI offering AUD $...
4 days ago
Even more news

About Digital Marketing
Awin launches Ava AI assistant, upgrades affiliate plat...
5 days ago

About Online shopping
Australian shoppers demand digital deals, personalisati...
5 days ago

About Digital Advertising
Nexxen unveils AI assistant to speed up campaign planni...
6 days ago

About Cloud Services
AmBank Group sees 18% website traffic boost after digit...
Last week

About Customer Experience
Younger UK consumers more comfortable with AI in messag...
Last week
Job moves

Move at SAP
OutSystems surpasses EUR €500m & appoints new CEO Woods...
Last week

Move at Adobe
Creatopy appoints Thibault Imbert to drive AI product g...
Last month
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Move at Salesforce
Udemy appoints Neeracha Taychakhoonavudh to lead CX
Last month

Move at Databricks
Nexer names Gareth Mitchell-Jones UK Data & AI Lead
Last month

Move at Salesforce
Pismo names Vishal Dalal as global CEO amid leadership ...
Thu, 17th Apr 2025
Other guides
You can read other related guides from Marketing Technologies, Artificial Intelligence, Data Analytics, Generative AI, and Customer Experience.
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