Customer data stories
Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.
Most UK retailers, despite heavy AI investment, still deliver only basic personalisation, frustrating shoppers and hitting revenues, industry research finds.
80% of UK shoppers now use AI for online shopping, with most expecting AI assistants to be mainstream by 2026, revolutionising retail experiences.
Voyado's UK customer base grows 40% as retailers boost AI-driven engagement to meet rising costs and evolving consumer expectations.
Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.
Despite 99% of finance firms piloting AI, just 3% deploy it enterprise-wide, hindered by data quality issues and legacy system inconsistencies.
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Talkdesk expands its partnership with Databricks to unify customer data, enhancing AI-driven automation and personalised experiences on its CXA platform.
BlueVoyant warns Australian firms after Qantas and Mango suffer breaches via third-party suppliers, highlighting risks in supply chain cyber security.
Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.
A report reveals 60% of UK and US cybersecurity leaders find third-party supply chain risks overwhelming amid rising breaches and operational impacts.
Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.
Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.
Proximus Global and EnStream have launched an API to help Canadian firms verify if mobile numbers have been reassigned, combating recycled phone number fraud.
Teachers Mutual Bank has sped up identity checks from three days to under a minute by upgrading to Boomi's real-time integration platform, enhancing member experience.
Snowflake launches Intelligence AI platform, enabling over 12,000 firms to access enterprise data with natural language, boosting decision-making and insights.
Australian government agencies must adopt robust cloud security practices to protect personal data, maintain public trust, and ensure resilient digital services.
Australian firms face average costs of AUD $436,307 from email breaches, with slow responses increasing ransomware risks, says Barracuda report.
Kmart breached Australian privacy laws by using facial recognition in 28 stores without proper consent, collecting biometric data to tackle refund fraud.
Zoho launches free agentic AI features across its core business apps to ease AI adoption by automating tasks without added costs for users.