Customer data stories
Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.
Stampede has partnered with Square to launch PayOS, a unified hospitality platform integrating sales, payments, and guest data to boost customer engagement and revenue.
The UK Data Act 2025 offers retailers clearer rules on data use, potentially boosting revenues by GBP £10 billion as marketing strategies evolve.
Kering has revealed a data breach exposing details and spending info of 7.4 million customers of Gucci, Balenciaga, and Alexander McQueen.
Most UK firms have improved AI privacy post-adoption, yet few offer thorough staff training or robust governance, says new Zoho research.
Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.
Granicus appoints Karthik Anbalagan as General Manager of Emerging Technologies to lead AI innovation for government public sector engagement and services.
Granicus has named Karthik Anbalagan to lead its AI innovations, enhancing public sector digital services and citizen engagement across Australia and New Zealand.
Smartsheet has appointed Ravi Soin as its Chief Information Security Officer to lead global cybersecurity and data privacy initiatives amid AI advancements.
AI is revolutionising telcos, unlocking vast customer data to deliver personalised services, enhanced billing and seamless digital experiences like never before.
Mortar Group has named Paul Sigaloff as its first global chief customer officer to drive international growth and enhance its customer-focused marketing platform.
Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.
Cyber insurance among Australian small businesses has surged 50% amid rising cybercrime threats, with incidents costing an average of AUD $49,600 each.
A new study reveals 82% of Australian firms are boosting data privacy investment as AI adoption rises, outpacing global and US averages amid regulatory pressure.
AI can help slash contact centre staff turnover in 2026 by boosting agent engagement, cutting routine tasks, and enhancing job satisfaction with smart tools.
Australia's travel industry eyes conversion APIs to boost ad targeting and campaign returns amid rising demand and privacy-driven tracking changes.
Over a third of Australian businesses use AI chat tools for customer service, with another 39% planning adoption to boost satisfaction and accessibility.