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Customer data Stories - Page 27

UK Stories

Customer data stories

UK brands hit by GBP £5.9 billion EU sales drop post-Brexit
Marketing Technologies

UK brands hit by GBP £5.9 billion EU sales drop post-Brexit

Brexit has slashed British non-food retail exports to the EU, costing GBP £5.9 billion since 2019, while marketplaces rise as vital channels for UK brands.

By Kaleah Salmon • 3 min read • Tue, 11th Jun 2024

Global Stories

Customer data stories

Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership
Customer Experience

Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

By Catherine Knowles • 3 min read • Wed, 14th Aug 2024
Digital disruption and 'customer lifetime value'
Customer Experience

Digital disruption and 'customer lifetime value'

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

By Billy Loizou • 5 min read • Wed, 31st Jul 2024
AI Appreciation Day and the age of Gen AI
Marketing Technologies

AI Appreciation Day and the age of Gen AI

Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.

By Staff Writer • 6 min read • Mon, 15th Jul 2024
Figma launches AI-driven tools with strong privacy focus
Encryption

Figma launches AI-driven tools with strong privacy focus

Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.

By Kaleah Salmon • 3 min read • Wed, 10th Jul 2024
Exclusive: Informatica reveals benefits of CLAIRE GPT
Marketing Technologies

Exclusive: Informatica reveals benefits of CLAIRE GPT

Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.

By Melania Watson • 5 min read • Tue, 25th Jun 2024
Twilio report underscores AI's vital role in predictive marketing
Unified Communications

Twilio report underscores AI's vital role in predictive marketing

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

By Sean Mitchell • 3 min read • Wed, 19th Jun 2024
Incubeta acquires Persuasion Technologies to enhance analytics
Data Analytics

Incubeta acquires Persuasion Technologies to enhance analytics

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
Five9 & Salesforce collaborate on AI solutions for contact centres
Unified Communications

Five9 & Salesforce collaborate on AI solutions for contact centres

Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.

By Catherine Knowles • 3 min read • Tue, 11th Jun 2024
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Data Analytics

Twilio debuts Linked Audiences & Data Graph for Segment CDP

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024
Salesforce enhances Einstein Copilot AI for marketers & merchants
Customer Relationship Management

Salesforce enhances Einstein Copilot AI for marketers & merchants

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

By Tom Raynel • 3 min read • Fri, 24th May 2024

Stories from Other Regions

Customer data stories

Indosat launches IMSecure to bolster customer data protection
Malware

Indosat launches IMSecure to bolster customer data protection

Indosat Ooredoo Hutchison has launched IMSecure, reinforcing their commitment to data protection, aiming to fortify customer trust against digital threats.

By Catherine Knowles • 3 min read • Fri, 6th Sep 2024
Mihup.ai unveils AI suite to boost contact centre efficiency
Private Cloud

Mihup.ai unveils AI suite to boost contact centre efficiency

Mihup.ai reveals an 8-billion parameter AI suite tailored for contact centres, promising to enhance efficiency, agent performance, and customer satisfaction.

By Kaleah Salmon • 3 min read • Thu, 5th Sep 2024
ANZ Plus launches digital identity service with ConnectID
Marketing Technologies

ANZ Plus launches digital identity service with ConnectID

ANZ Plus partners with ConnectID to launch a Digital Identity service, simplifying and securing identity verification for customers, enhancing data privacy and reducing fraud.

By Catherine Knowles • 3 min read • Wed, 19th Jun 2024
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Customer Experience

Clicks, customers, and ROI: Harnessing the power of multichannel marketing

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

By Simon Le Grand • 4 min read • Wed, 19th Jun 2024
Experts: Australian firms facing cybersecurity challenges
Marketing Technologies

Experts: Australian firms facing cybersecurity challenges

Experts are urging change in digital investments to balance costs and ensure security, as Australian firms are facing economic hurdles and rising cyber threats.

By Melania Watson • 3 min read • Mon, 17th Jun 2024
Salesforce report highlights AI adoption & data challenges in Singapore
Marketing Technologies

Salesforce report highlights AI adoption & data challenges in Singapore

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

By Catherine Knowles • 3 min read • Tue, 11th Jun 2024