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Data Driven Stories - Page 4

UK Stories

Data Driven stories

MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026
EIS Index launches UK market intelligence platform
Fintech

EIS Index launches UK market intelligence platform

Poor visibility in a market that channels GBP £1.6 billion a year into smaller firms has prompted a new UK EIS data platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 11th Jun 2026
SC Automotive Engineering signs Secondmind reseller deal
Digital Transformation

SC Automotive Engineering signs Secondmind reseller deal

The tie-up gives Japanese carmakers access to software that could cut simulations by up to 80% and halve calibration time.

By Sofiah Nichole Salivio • 4 min read • Thu, 11th Jun 2026
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Fri, 5th Jun 2026
Half of UK marketers rate campaign execution below average
Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • Mon, 1st Jun 2026

Global Stories

Data Driven stories

Tuned Global backs FanLabel SongPicks music contest
Gaming

Tuned Global backs FanLabel SongPicks music contest

The new app hinges on licensed tracks and reporting, as FanLabel expands paid music contests with backend support from Tuned Global.

By Sofiah Nichole Salivio • 4 min read • Wed, 17th Jun 2026
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Wed, 17th Jun 2026
Older consumers drive sustainability ad performance
Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Tue, 16th Jun 2026
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • Thu, 11th Jun 2026
Mastercard expands offers network across Asia Pacific
Fintech

Mastercard expands offers network across Asia Pacific

Banks in Asia Pacific are set to use Mastercard's offers platform to counter super apps and prove more sales from promotions.

By Karen Joy Bacudo • 4 min read • Tue, 9th Jun 2026
Ilant raises USD $15 million to tackle obesity costs
Software-as-a-Service

Ilant raises USD $15 million to tackle obesity costs

Employers and health plans are seeking ways to curb soaring obesity-drug bills as Ilant adds USD $15 million and expands care.

By Sofiah Nichole Salivio • 4 min read • Fri, 5th Jun 2026
Carvertise & Azira track tourism visits from rideshares
Uber

Carvertise & Azira track tourism visits from rideshares

Destination marketers can now tie rideshare ads to verified visits, giving tourism campaigns clearer proof of return on spend.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 5th Jun 2026
Cezanne debuts AI workforce analytics module for UK HR teams
Software-as-a-Service

Cezanne debuts AI workforce analytics module for UK HR teams

HR teams under pressure to prove value may gain faster workforce insights as Cezanne embeds natural-language analytics into its existing HR system.

By Mark Tarre • 3 min read • Thu, 4th Jun 2026
Crunchbase launches market insights after 900% growth
Enterprise Resource Planning

Crunchbase launches market insights after 900% growth

Investors and sales teams gain a sector-level view of private markets, as demand for Crunchbase's predictive products drives 900% growth.

By Sofiah Nichole Salivio • 4 min read • Thu, 4th Jun 2026
Dreamdata names Dave Kellogg to board, launches hub
Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • Wed, 3rd Jun 2026

Stories from Other Regions

Data Driven stories

Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • Mon, 8th Jun 2026
Irish startup Deece launches AI tool for better briefs
Digital Transformation

Irish startup Deece launches AI tool for better briefs

Poor briefs are said to waste more than €370 billion a year globally, as Deece rolls out software to tighten agency direction.

By Regine Laguilles • 4 min read • Mon, 1st Jun 2026