Data Driven Stories - Page 6

UK Stories

Data Driven stories

Retailers lag on AI as leaders widen performance gap

Many retailers are losing millions in sales as slow planning leaves AI unused and widens the gap with faster-moving rivals.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Apr 2026

Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026

Software-as-a-Service

Loop launches AI suite to cut retailer returns costs

Retailers could trim refunds, service queries and fraud losses as the new suite uses data from 200 million shoppers to automate post-purchase changes.

By Sean Mitchell • 4 min read • Tue, 28th Apr 2026

Data Analytics

HSS ProService appoints Sam Davies as Supply Chain Director

The hire marketplace is aiming to sharpen supplier oversight and customer service as it shifts towards a more data-led operating model.

By Sofiah Nichole Salivio • 3 min read • Tue, 14th Apr 2026

Global Stories

Data Driven stories

Hybrid Cloud

Digitate named a Leader in IDC's AIOps 2026 review

The ranking could bolster Digitate’s pitch to buyers as IDC flagged ignio 7.0’s governed automation and business-linked remediation across hybrid estates.

By Shannon Williams • 4 min read • Thu, 30th Apr 2026

Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026

Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 29th Apr 2026

Document Management

Hyland appoints Tracy Roccasalva as Marketing Chief

The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.

By Sofiah Nichole Salivio • 3 min read • Tue, 28th Apr 2026

Supply Chain

Geotab: Now's the time to get a grip on fuel consumption

Fleet operators could save millions by using telematics to curb idling, harsh driving and waste as fuel prices keep climbing.

By Donovan Jackson • 5 min read • Thu, 23rd Apr 2026

DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Thu, 23rd Apr 2026

Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Wed, 22nd Apr 2026

Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026

Broadcasting

Bauer partners Experian on cross-platform audience data

Advertisers will gain a single audience framework across Bauer’s radio, audio and publishing brands, spanning 120 stations and 50 publications.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026

Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026

Document Management

Tax Systems launches AI Assistant for cross-border tax

Multinational tax teams could save hours each week as a new tool combines internal data with trusted cross-border research across 220 jurisdictions.

By Karen Joy Bacudo • 4 min read • Wed, 15th Apr 2026

Stories from Other Regions

Data Driven stories

Data Protection

eir business inks ServiceNow deal for managed services

Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.

By Karen Joy Bacudo • 4 min read • Wed, 29th Apr 2026