Search Engine Optimisation (SEO) stories - Page 7
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Yikes! What to do when your Facebook group is hijacked by competitors
Tue, 19th Sep 2017
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martech
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facebook
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marketing
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
Getting insight from your marketing analysis
Tue, 28th Feb 2017
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data analytics
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martech
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planning
Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.
We ditched staff email addresses — and got amazing results
Tue, 16th Aug 2016
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martech
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email
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business communications
Webics ditched staff email addresses, improving productivity and client interactions through ticketing systems and live chats. Could your business benefit too?.
Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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microsoft
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
Valentines beware: scams are targeting you
Thu, 11th Feb 2016
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martech
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email security
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cybersecurity
Beware of Valentine's Day scams targeting lovebirds, warns antivirus provider Bitdefender. Fake offers and phishing attempts are on the rise.
SEO for small businesses: Why it matters
Tue, 2nd Feb 2016
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fintech
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martech
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financial systems
Small businesses, give heed to SEO's power to boost your online presence, or risk obscurity in the digital age.
New cyber threat using SEO to target websites
Tue, 19th Jan 2016
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martech
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cybersecurity
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akamai
Akamai Technologies has identified a new cyber threat manipulating SEO with SQL injections, impacting over 3,800 websites and misleading search engine rankings.
Three customer experience lessons from social media performance in 2015
Thu, 14th Jan 2016
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cx
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martech
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facebook
The performance of social companies contains lessons about the future of social media and the present of marketing.
Timely: Appointment booking for service businesses
Mon, 21st Dec 2015
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martech
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management
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seo
Timely provides really simple cloud-based appointment booking aimed personal service businesses like hairdressers, massage therapists, and personal trainers.
Eight Wire: Migrate your data, from anything to anywhere
Mon, 2nd Nov 2015
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data analytics
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martech
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planning
Eight Wire's Conductor product solves the headache of data migration between systems, supporting multiple formats and databases.
Kiwis get wise to Freelancer
Thu, 13th Sep 2012
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martech
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freelancing
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seo
Value of projects completed hits one million NZD for the Kiwi arm of the world's largest outsourcing and crowd-sourcing marketplace.
2011: the year of living and working dangerously online
Wed, 1st Feb 2012
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martech
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chillisoft
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x
2011 saw further development of security risks for IT users – both as individuals and as employees of businesses.
How to build a website PT6
Tue, 1st Nov 2011
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martech
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avg technologies
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yahoo
SEO (Search Engine Optimisation) can seem like one of the most vague and confusing topics of website design and development.
Gaddafi photo malware warning
Fri, 21st Oct 2011
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malware
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martech
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cybersecurity
Internet users are warned against visiting sites or clicking on messages about Muammar Gaddafi's death, as spammers exploit the event to spread malware.