ControlUp tops USD $100 million ARR & becomes unicorn

ControlUp has passed USD $100 million in annual recurring revenue, a milestone that has lifted its valuation above USD $1 billion.

The marker comes as the London-headquartered workplace IT software provider expands beyond digital employee experience tools into what it calls autonomous endpoint management, combining monitoring with automated remediation across physical, virtual and cloud environments.

More than half of annual recurring revenue now comes from enterprise customers with deployments exceeding 7,000 seats. Partner-led deal registrations rose 133 per cent year on year, while more than one million of its six million endpoints have moved to the ControlUp ONE platform.

The figures point to a business still rooted in large organisations managing complex device estates and hybrid work systems. More than 14 million automated fixes now run each week through its software, and more than 1.5 million endpoints use its compliance product for automated security enforcement.

Platform shift

In recent years, ControlUp has expanded its endpoint management portfolio. It now supports physical devices, virtual desktops, applications and security tools within a single platform, alongside Live Remote Management for direct endpoint management and remediation.

It has also launched DaaS IQ for Azure Virtual Desktop management, a migration tool for Windows 365 and a frontline worker offering for Android devices. The company has added agentic AI features through ControlUp Pulse AI and expanded self-learning automation through its acquisition of Unipath, an AI security automation and SOAR platform.

"Reaching $100 million ARR is more than a growth milestone, it's proof that ControlUp is leading a generational shift in IT," said Jed Ayres, Chief Executive Officer of ControlUp.

"Our category-leading position in DEX provided visibility into how technology impacts employees. Building on that, our focus on AEM brings together those insights with AI-driven automation that will deliver proactive and self-healing IT operations, where technology works for people, not against them," Ayres said.

ControlUp's approach reflects a broader shift in workplace IT, as software suppliers move from observability and issue detection to automated action. The company argues that real-time data from employee devices and applications can be used not only to identify problems but also to trigger corrective steps without waiting for helpdesk intervention.

The market has become increasingly crowded as organisations try to manage device fleets spread across offices, homes and cloud environments. Vendors are competing to offer visibility into system performance, user experience, security and compliance through a single control layer.

Investor backing

The valuation above USD $1 billion places ControlUp among a small group of privately held workplace software companies that have reached unicorn status. Its board is chaired by Dr Erel Margalit, Founder of JVP, which has backed the company alongside investment firm K1.

"ControlUp is at the forefront of a major shift, from measuring employee experience to autonomously managing it," said Dr Erel Margalit, Chairman of ControlUp's board of Directors and Founder of JVP. "By combining its leadership in DEX with agentic AI, ControlUp is enabling organisations to ensure every endpoint performs at the highest level while moving IT toward true autonomy. This evolution into AEM represents a fundamental change in how IT operates. At JVP, we invest and then invest again in companies that define new categories. ControlUp's innovation, leadership and momentum position it to lead the next era of Autonomous IT Operations, and we are proud to support that journey alongside K1."

ControlUp has also leaned on channel relationships to expand internationally. Its community now includes more than 3,000 members in more than 50 countries, and it has expanded its distribution and alliances across the end-user computing market.

One of those partners is CDW, which works with ControlUp in the UK and Ireland. The companies are pitching their joint offering to customers navigating hybrid work models and the complexities of managing employees across different devices and locations.

"Our partnership with ControlUp allows us to bring unmatched value to our customers who are navigating the complexity of hybrid work. By combining our expertise with ControlUp's DEX platform, we are helping organisations improve employee experience while reducing IT costs and complexity. This milestone reflects the tremendous momentum we see together in the DEX and modern management market," said Kyle Davis, Head of the Office of the CTO and Leader of Services UK&I at CDW.

ControlUp said its ControlUp ONE platform has been expanding at 37 per cent since its debut, with growth supported by a wider product range, channel activity, and demand from large enterprise accounts.