RobCo appoints Dennis Hauser as Chief Financial Officer

RobCo has appointed Dennis Hauser as Chief Financial Officer following its recent USD $100 million funding round.

He will lead the robotics company's global finance organisation and strategy, overseeing capital financing, business model development, and the financial and operational structures needed to support international expansion and growth in the US.

Hauser brings experience scaling software businesses during periods of rapid growth. At Celonis, he spent more than five years working on the company's international expansion, with a particular focus on the US market.

Earlier in his career, he held roles at venture capital firm Creandum and in investment banking at Credit Suisse, where he developed experience in financing, mergers and acquisitions, and capital markets.

RobCo provides automation for industrial production environments through a Robotics-as-a-Service model. Instead of requiring manufacturers to buy robotic equipment outright, it charges customers based on usage during live operations.

According to the company, this approach lowers upfront investment requirements and can shorten the time needed to launch automation projects on factory floors. RobCo also uses physical AI, combining perception, motion planning, and self-learning methods to support autonomous robot operation.

Expansion focus

The appointment comes as RobCo seeks to expand its US presence while scaling operations more broadly. Hauser's remit includes helping build the structures needed for the company's next stage of growth.

Chief Executive Officer and Co-Founder Roman Hölzl said the hire was intended to strengthen those foundations.

"Dennis brings extensive experience from a period of strong growth," said Roman Hölzl, Chief Executive Officer and Co-Founder, RobCo. "With his expertise, we are specifically strengthening our structures and setting the course for the next stage of the company's development."

Hauser's appointment also reflects broader investor interest in automation businesses with recurring revenue models rather than one-off equipment sales. In manufacturing, those models can appeal to customers looking to limit upfront spending while adopting new systems.

RaaS model

Robotics-as-a-Service has drawn attention as companies look for ways to make industrial automation easier to adopt, especially among businesses reluctant to commit large amounts of capital to hardware purchases. By shifting spending toward operating expenditure, providers aim to widen access to automation tools.

For RobCo, that model sits alongside a push into physical AI, which focuses on applying AI systems to machines operating in real-world environments. Industrial settings have become a key area of interest as companies seek more flexible robotic systems that can adapt to changing production requirements.

Hauser linked the role to both the financial model and the wider state of the robotics market.

"With advancements in physical AI, robotics is at an inflection point. The companies that win will be those that pair technological excellence with smart, sustainable financial strategy," said Hauser. "What excites me most about RobCo is the power of the RaaS model to make automation genuinely accessible: no massive upfront investment, no lengthy implementation cycles - just smarter production, from day one."