Customer data stories - Page 4

Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

London brunch spot Starfish Loves Coffee hits 85-90% retention after Jubilee push using Stampede's automated guest engagement platform.

Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.

Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

Global cyber attacks hit 2,090 a week in January as ransomware surges and risky GenAI use exposes fresh data-leak and intrusion paths.

Enterprises must replace ad-hoc data cleansing with real-time, AI-ready data integrity architecture to secure compliance and competitive edge.

UK restaurants plan fresh tech investment for 2026, betting most heavily on online ordering and delivery ahead of AI and smart kitchens.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

Vertali expands its global workforce across technical, programme and support roles as mainframe security and modernisation demand surges.

Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.

CrowdStrike links Falcon Shield with Qualtrics XM to extend SaaS security, monitoring and automated policy enforcement across experience data.

Seismic launches new Aura AI agents and a Page Builder to tackle sales tool sprawl and speed go-to-market content, deals and workflows.

StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.

AI's promise for 2026 hinges on fixing decaying, duplicate customer data to curb hallucinations and unlock sharper, revenue-driving insight.

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.